Jo Cato Named to Forbes 50 Over 50 List, Celebrating Global Women LeadersJamaican-Born CEO Among Trailblazers Redefining Success, Leadership, and Legacy After 50
By: Periwinkle Group A proud alumna of Holy Childhood High School, Cato's journey from Kingston to the boardrooms of corporate America has been marked by innovation, resilience, and bold leadership. As CEO of The Periwinkle Group, she has led high-impact strategic communications campaigns, elevated brand visibility for global clients, and championed inclusive economic development across both public and private sectors. "This honor is not just mine—it belongs to every Caribbean girl who dared to dream beyond borders," said Cato. "Being recognized by Forbes is a testament to the strength of our voice and the value of our global contributions." Jo Cato is recognized in the Lifestyle category of the 2025 Forbes 50 Over 50 list, which was curated in collaboration with Mika Brzezinski's Know Your Value platform. The list spotlights women from diverse industries who are breaking age stereotypes and shaping powerful new narratives around purpose, reinvention, and legacy. About Jo Cato Jo Cato is an award-winning CEO, visionary strategist, and community advocate. Under her leadership, The Periwinkle Group has garnered national recognition, including SBA Woman-Owned Business, 2X Entrepreneur of the Year awards from the National Association of Women Business Owners, as well as induction into the Women's Hall of Fame for Leadership. She was also honored as a 2025 Women Inspiring Nevada recipient by Vegas Inc and named an NAACP Rising Star for her ongoing work in civic engagement and economic equity. In addition to her consulting work, Cato is the founder of Cruzin Vegas, Nevada's only Black woman-owned mobile billboard company, and Grab and Go Vending, a growing retail concession business operating in airports across the region. End
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