The Heima App Sees Explosive Growth as Families Embrace Equality and Gamified Chores

REYKJAVIK, Iceland - July 29, 2025 - PRLog -- This month alone, over 10,000 new users joined Heima, the Icelandic app that's redefining how households share responsibility. Heima is proving that a fairer, more fun family life is just one download away.

Built by an Icelandic team and led by CEO Alma Dóra Ríkarðsdóttir, a noted gender equality specialist and international speaker. Heima is designed to make domestic work visible, shareable, and rewarding for everyone in the home.

The app combines beautifully simple chore boards, progress tracking, and customizable family goals. Kids earn points for their efforts, which families can reward with real-life, off-screen incentives like choosing dinner or weekend activities.

"We wanted to take the invisible weight of home life, especially the mental load and turn it into something fair, trackable, and even joyful," says Alma. "Equality starts at home, and kids love having a role in that."

Heima's playful, inclusive approach to routines is resonating with families around the world, especially in The Netherlands, Belgium, Australia, Canada, the US, and the UK. All of whom are looking for structure, shared responsibility, and a little more calm in the chaos. The app is currently available in English, Icelandic, Dutch, German and soon will be available in Spanish and French.

Key features:
Collaborative chore lists and shared routines
Gamified rewards to get kids genuinely excited
Built-in tracking of family contributions
Designed for co-parents, single parents, and diverse families

Learn more about the app and try it out via:

http://www.getheima.com

Media inquiries and interview requests with CEO Alma Dóra Ríkarðsdóttir are welcome.