Kanga Care Acquires GroVia, Uniting Two Trailblazers in Cloth Diapering Innovation

GOLDEN, Colo. - July 25, 2025 - PRLog -- Kanga Care LLC, the parent company of the award-winning Rumparooz One Size Cloth Diaper brand, is proud to announce its acquisition of GroVia, one of the most beloved names in modern cloth diapering. This strategic move brings together two pioneering brands with a shared commitment to sustainable parenting, industry innovation, and supporting families around the globe.

Kanga Care, founded by inventor and CEO Julie Ekstrom, launched in 2007 with the debut of the Rumparooz One Size Cloth Diaper, the first to feature patented dual inner gusset technology for superior leak protection. This groundbreaking design earned Ekstrom four U.S. patents and played a revolutionary role in shaping the future of modern cloth diapering, influencing product development across the industry. From humble beginnings at a kitchen table to becoming a globally recognized brand, Kanga Care has earned accolades for product quality, durability, and continued innovation, including licensing its gusset technology to other leading brands in the category.

"We've always held deep admiration for what GroVia built, not just in the product lines, but also in the communities of like-minded, eco-conscious families," said Julie Ekstrom, CEO of Kanga Care. "This acquisition is about honoring that legacy while combining strengths to create something even more meaningful. GroVia families, welcome to the Kanga Care family!"

This union ensures continued care for existing GroVia customers while creating opportunities to breathe new life into customer-favorite styles. Kanga Care will manage GroVia's brand assets, intellectual property, and product archives, with plans to reintroduce select designs, prints, and accessories in the near future.

About Kanga Care
Founded in 2007 by Julie Ekstrom, a mother of five, Kanga Care LLC is a premier manufacturer and distributor of cloth diapers, baby care products, and accessories. Based in Golden, Colorado, Kanga Care's innovative products are widely available in retailers across the United States and internationally.

Beyond cloth diapers, Kanga Care offers a range of eco-friendly home and baby essentials such as wet bags, changing pads, bamboo blankets, and teething products. With a focus on sustainability, many of these items are made from organic, natural, and recycled materials — reflecting Kanga Care's dedication to creating high-quality, safe products for families while supporting environmental well-being.
Learn more at www.kangacare.com

About GroVia
Founded in 2011 as part of The Natural Baby Company, GroVia transformed modern cloth diapering with trim, easy-to-use systems and organic materials that met the needs of busy, environmentally conscious families. From the Hybrid Shell to its award-winning AIOs, GroVia has been a beloved household name in cloth communities worldwide.
Learn more at www.grovia.com