Rental Scale-Up Rebrands as RSU by PriceLabs, Marking a New Chapter in Short-Term Rental News

CHICAGO - July 16, 2025 - PRLog -- Rental Scale-Up, a leading source of news, analysis, and strategic insights for short-term rental (STR) professionals, has officially been rebranded as RSU by PriceLabs. This change reflects the platform's ongoing evolution and its deeper integration into the PriceLabs ecosystem, following its acquisition by the dynamic revenue management and data solutions company in August 2022.

RSU by PriceLabs will continue to provide the same trusted, data-driven coverage of the short-term rental industry that thousands of professional property managers rely on, now with a name and identity that clearly communicates its connection to the PriceLabs brand.

"This rebranding is more than just a new name," said Thibault Masson, founder of RSU by PriceLabs. "It's a sign of how much we've grown together and how much more we can accomplish with the backing of PriceLabs' data, technology, and team. You'll still get the same honest opinions, practical trends, and community stories—now with even more resources behind them."

From Independent Insight to Integrated Strategy

RSU by PriceLabs' editorial content, ranging from weekly newsletters and in-depth articles to podcast episodes and industry interviews, has long been known for making sense of complex trends in the fast-moving STR world. The rebrand ensures that this trusted voice is now unmistakably aligned with PriceLabs, while retaining the editorial independence and quality that have been its hallmark for over a decade.

Recognized Industry Leadership

RSU by PriceLabs' credibility and contribution to the industry have been widely recognized. In 2024, the team received the Best Educator Award from the Book Direct Show, and the Rentalpreneur Award at the prestigious Shortyz Awards. These accolades reinforce RSU's role as a leading voice and trusted resource for short-term rental professionals worldwide.

A Unique Positioning in the Industry

Unlike typical sub-brands, RSU by PriceLabs maintains a distinct editorial identity, serving as both a resource and a thought leader in the short-term rental space. The updated branding reflects a balanced approach: preserving RSU by PriceLabs' autonomy while amplifying the PriceLabs connection.

What's Next

With this rebrand, RSU by PriceLabs is poised to grow its reach, deepen its editorial offerings, and continue bridging the gap between market news and meaningful, strategic insight.

For media inquiries, interviews, or syndication opportunities, please contact:
Snigdha Parghan
snigdha.parghan@pricelabs.co
https://www.rentalscaleup.com/