A New Era Begins: Chan Brothers Prestige Rebrands as Prestige by Chan Brothers

SOUTH BRIDGE ROAD, Singapore - July 8, 2025 - PRLog -- After 6 decades of curating journeys for discerning travellers across the globe, Chan Brothers Travel unveils the evolution of its luxury travel arm: Prestige by Chan Brothers. This rebranding marks not only a name change but a meaningful new beginning — one that speaks to deeper travel, thoughtful design, and a commitment to stand as its own identity within the Chan Brothers legacy.

"We're not just evolving in look — we're evolving in spirit. Prestige by Chan Brothers is our way of giving luxury travel the personal soul it deserves."
– Chloé Chan, Executive Director, Prestige by Chan Brothers

A New Chapter, Rooted in Heritage
The rebrand reflects a strategic repositioning of Prestige as a standalone entity, distinct from Chan Brothers Travel, aligned with the world-class luxury brands and experiences it represents. From intimate cultural immersions to once-in-a-lifetime private escapes, Prestige by Chan Brothers speaks directly to a new generation of travellers seeking not just exclusivity, but emotional connection.

Designed for You — And Inspired by You

At the heart of this evolution is a refined identity and a re-envisioned website experience at www.chanbrothersprestige.com, where the elegance of luxury meets the intimacy of storytelling. The clean elegance of the new logo, refined typography, and immersive visuals are not just aesthetic choices, but strategic ones — created to mirror the luxury brands and properties that Prestige proudly partners with.

The new site offers richer storytelling, seamless access to curated itineraries, and inspiring content that reflects Prestige's evolving promise:
Luxury that feels. Travel that matters.

What Sets Prestige Apart

• Always private, always personal — every itinerary begins with your story, not just a destination.
• Access to rare and elevated experiences, including cultural festivals, private vineyard tastings, exclusive-use retreats, and insider-only excursions.
• A refined look and feel, designed in step with the luxury hospitality world.
• A commitment to conscious, meaningful travel, in partnership with ethical and local-focused providers.
• Over 60 years of trust carried forward — with a future made entirely for you.

The Rebrand Is Only the Beginning
This isn't just a facelift — it's a future-facing shift. One that aligns Prestige with global standards of luxury, while carving out space for its own identity.

About Prestige by Chan Brothers
Prestige by Chan Brothers is the luxury travel division of Chan Brothers Travel, a pioneer in Asia's travel scene since 1965. Specialising in bespoke, private journeys, Prestige curates meaningful experiences for well-travelled clients seeking depth, authenticity, and refinement.