Digital Human Avatar Market Size to Reach USD 228.42 Billion in 2032

KOLKATTA, India - July 5, 2025 - PRLog -- The growing popularity of digital influencers and virtual celebrities is a major contributor to the revenue growth of the digital human avatar market. As brands look for creative and cost-efficient methods to connect with their audiences, digital avatars have emerged as an effective solution.

For example, in the entertainment sector, the impressive success of the virtual K-pop group MAVE—created using Unreal Engine's Metahuman Creator, demonstrates the significant commercial opportunities associated with digital performers. Their 2023 hit single PANDORA garnered close to 30 million views.

However, growing concerns about deepfake technology are hindering the revenue growth of the digital human avatar market. As AI-driven avatars become increasingly realistic and advanced, concerns about their potential misuse in spreading misinformation, committing identity fraud, and creating unethical content have intensified.

Segments Market Overview and Growth Insights:

Based on the type, the digital human avatar market is segmented into interactive digital avatar and non-interactive digital avatar.

The interactive digital avatar segment is expected to experience rapid revenue growth during the forecast period, driven by its expanding use in customer service, virtual assistants, gaming, and enterprise applications.

In November 2021, for instance, NVIDIA launched the NVIDIA Omniverse Avatar platform—a technology designed to build interactive, AI-enabled avatars. This platform combines NVIDIA's capabilities in speech AI, computer vision, natural language processing, recommendation systems, and simulation

Regional Market Overview and Growth Insights:

North America held the largest revenue share in 2024, driven by the widespread adoption of AI-powered avatars across key sectors such as entertainment, gaming, customer service, and healthcare. In November 2021, Synthesis AI, a U.S.-based leader in synthetic data solutions, introduced HumanAPI—a significant upgrade to its existing platform.

Competitive Landscape and Key Competitors

The digital human avatar market is characterized by a fragmented structure, with many competitors holding a significant share of the market. List of major players included in the market report are: Tencent Holdings Limited, Nvidia Corporation, Microsoft Corporation, Meta Platforms, Inc., Baidu, Inc., NetEase, Inc., Epic Games, Roblox Corp, Amelia U.S. LLC, Spatial Systems, Inc., Deepbrain AI, Soul Machines, UneeQ, Didimo Inc., Hour One, RAVATAR, Wolf3D, and DaveAI.

Major Strategic Developments by Leading Competitors

Meta Platforms, Inc: On December 18, 2024, Meta introduced a new AI model named 'Motivo,' developed to advance digital avatars in Metaverse and Web3 settings. Touted as the first behavioral foundation model of its kind, Motivo is engineered to enhance full-body motion control for avatars.

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