MyJoyToys Verified as the World's First Adult Toy Brand Founded Entirely on Mental Health

LONDON - June 22, 2025 - PRLog -- MyJoyToys Verified as the World's First Adult Toy Brand Founded Entirely on Mental Health and Emotional Healing

June 2025 – United Kingdom — In a landmark moment for the sexual wellness industry, MyJoyToys has been officially verified by an independent market research analyst as the first adult toy brand in the world built entirely around mental health, trauma healing, and survivor empowerment.

Founded by UK entrepreneur Kelly Rowntree, MyJoyToys began with a personal mission: to break down the stigma surrounding mental illness, sexual expression, and emotional trauma. After being diagnosed with schizophrenia at age 12 and surviving childhood sexual abuse, Kelly set out to build something the world had never seen before: a space where sexual wellness and mental health could coexist without shame.

"I didn't create this brand to compete with others. I created it because no one else was doing this. And now we know – we were first in the UK, and now first in the world."

What Sets MyJoyToys Apart:

• Verified globally as the first of its kind
• The UK's first adult toy store with a mental health blog and external resource hub
• Actively supports LGBTQ+, trauma survivors, and neurodivergent communities
• Built by a female founder with lived experience, from a box room and a £100 PC

The brand has launched a public summary of its independent analyst report, available via its website, for transparency and proof of concept.

Website: https://www.myjoytoys.co.uk
Email: info@myjoytoys.co.uk