Couture By Elesia Launches the Radiant Hiya Sunshine Line Featuring Meica Miller

MANHATTAN, N.Y. - June 19, 2025 - PRLog -- In celebration of Juneteenth, Couture By Elesia proudly debuts its vibrant summer capsule — the Hiya Sunshine Line — an inclusive collection that radiates warmth, joy, and bold individuality. Inspired by the sunflower and styled in the brand's signature yellow, the collection represents freedom, resilience, and the fearless spirit of Black creativity.

This radiant line redefines summer comfort with style, featuring breezy silhouettes, bold details, and a palette that commands attention. Designed for all genders and bodies, Hiya Sunshine is more than fashion—it's a celebration of being seen, of standing in your light.

Returning as the face of the campaign is the captivating Meica Miller, whose presence brings the line to life with strength and authenticity.

"There's something truly powerful about launching a collection like Hiya Sunshine on Juneteenth," says Meica. "This line is about standing in your light — unapologetically. I'm honored to represent a brand that champions creativity, confidence, and fearlessness."

The Hiya Sunshine campaign kicks off with a virtual launch and branded Instagram activation, inviting followers into a golden world of behind-the-scenes moments, curated content, and interactive fashion storytelling.

"With Hiya Sunshine, we wanted to craft more than a look — we wanted to craft a feeling," says Elesia, founder and creative director of Couture By Elesia. "This launch honors joy, identity, and the freedom to express oneself. And no one embodies that better than Meica."

Celebrate Juneteenth by owning your glow.

The collection is now live on instagram at https://www.instagram.com/couture_by_elesia/