VeraData Names Kent Grove as Chief Revenue Officer

FORT MYERS, Fla. - June 16, 2025 - PRLog -- VeraData, a leader in donor intelligence and analytics for nonprofits as well as the pioneer of Donor Science™, is proud to announce the appointment of Kent Grove as its new Chief Revenue Officer (CRO). Grove brings more than two decades of leadership experience in sales, client service, and operational management, most recently serving as President of Merkle RMG and Growth Strategist at Moore.

With an 18-year tenure at Merkle RMG, Grove served as President and held several other executive leadership roles, including Vice President of Client Engagement and Vice President of Sales and Marketing. Throughout his career, he played a pivotal role in shaping the company's customer service strategy, enhancing operational processes, and driving substantial business growth. His expertise in nonprofit donation processing and deep understanding of client needs have positioned him as a trusted leader in the nonprofit sector, where he has supported over 230 nonprofit clients and managed a team of more than 700 employees.

Before joining Merkle RMG, Grove built a successful career in hospitality management with Hyatt Hotels, where he held key executive roles in major metropolitan markets. His early experiences in general management provided a solid foundation for his people-first leadership style and operational acumen.

"I am excited to join VeraData and contribute to its ongoing growth and development. VeraData's reputation for excellence, innovation, and commitment to serving nonprofits is inspiring. I look forward to working closely with the VeraData team and leveraging my experience to drive meaningful impact not only to VeraData but also to the entire nonprofit sector," said Kent Grove.

Grove holds a degree from Henderson State University. In his free time, he enjoys fitness training, playing golf, working in his yard, and challenging friends to music trivia.

"Kent's experience, energy, and enthusiasm for data-driven fundraising make him the ideal individual to lead our development efforts. He has spent a lifetime helping charities improve performance, a quest he will continue to accelerate at the VeraData family of companies." — Michael Peterman, CEO, VeraData

As Chief Revenue Officer, Grove will be responsible for leading VeraData's revenue strategy, aligning sales and client service efforts, and accelerating growth across the organization.

About VeraData
VeraData is at the forefront of data-driven marketing, providing innovative solutions that help nonprofit organizations optimize their acquisition and engagement campaigns. With a commitment to excellence and driving results, VeraData empowers nonprofits to achieve their donor and fundraising goals.

For more information, visit www.veradata.com
For media inquiries, please contact: Diana Richardson, Marketing Manager, VeraData Email: drichardson@veradata.com