United States Durian Fruit Market Set to Surpass USD 318 Million by 2030

NEW CITY, N.Y. - June 13, 2025 - PRLog -- According to the latest research by MarkNtel Advisors, the United States Durian Fruit Market is projected to grow from approximately USD 230 million in 2024 to over USD 318.94 million by 2030, expanding at a CAGR of 5.60% during the forecast period. The rising popularity of plant-based diets, surging demand for exotic superfoods, and the influence of Asian-American culinary trends are among the key drivers behind this growth.

As detailed in the newly released report "United States Durian Fruit Market Analysis, 2025", durian—a tropical fruit native to Southeast Asia—is gaining traction among health-conscious consumers in the U.S., particularly for its high nutritional content and lactose-free benefits. Its creamy texture and rich nutrient profile make it an ideal substitute in vegan desserts and smoothies, appealing strongly to millennials and Gen-Z.

Key Market Insights:

• Market Value (2024): USD 230 million
• Forecasted Value (2030): USD 318.94 million
• CAGR (2025–30): 5.60%
• Leding Product Type Segment: Frozen Durian Pulp & Paste (68% market share)

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The influx of Asian immigrants and a growing appreciation of Asian cuisine are encouraging retailers like H Mart and 99 Ranch Market to expand their durian offerings. This is further supported by improved cold chain logistics that allow wider distribution of frozen durian pulp and paste, which offers longer shelf life and convenient usage.

Segmentation Analysis: US Durian Fruit Market (2025-30)

• By Product Type (Fresh Durian, Frozen Durian Pulp & Paste)
• By Distribution Channel (Supermarkets/Hypermarkets, Specialty Asian Grocery Stores, Online Retail, Others (Convenience Stores, Farmers' Markets))
• By End-User (Household, Commercial)

1.) Supermarkets/Hypermarkets Segment Holds Approximately 44% Market Share

Supermarkets and hypermarkets dominate the US Durian Fruit Market, capturing around 44% of the total share. This dominance can be attributed to advanced cooling technologies, greater accessibility, urbanization, and e-commerce integration. These retail formats resonate well with younger consumers due to the convenience of online grocery delivery, which drives durian sales. By catering to both domestic and international customers, supermarkets and hypermarkets enhance the availability of diverse products, thus reinforcing their leading market position within the US durian fruit industry.

Challenges to Market Adoption

Despite its rising popularity, the durian fruit faces cultural hurdles. Its strong aroma has deterred some consumers and even led to public bans in some countries. Furthermore, the cost of imported durians, ranging between USD 32–50 per pound, remains a challenge for widespread acceptance.

Key Players Include:

• Tropical Importers Inc.
• Fruit King USA
• Eastland Food Corporation
• Melissa's/World Variety Produce
• 99 Ranch Market
• Durian Harvests USA
• Others

Data Source: - https://www.marknteladvisors.com/research-library/united-states-durian-fruit-market.html