Texas Trust Credit Union's Community Outreach Wins Industry Recognition

ARLINGTON, Texas - June 12, 2025 - PRLog -- Texas Trust Credit Union was recognized by the Cornerstone Marketing and Business Development Council for two community outreach campaigns. Each of those efforts received a Pinnacle award.

Pinnacle Award winners were recognized at the IMPACT 2025: Cornerstone Annual Meeting. The event honored 23 individual credit unions that showcased creativity and strategic acumen in their marketing and publicity efforts last year.

Texas Trust's all-staff meeting, in support of the Mission Arlington community support organization, received top honors in the special event category. The annual employee meeting was turned into a day of service, which involved more than 300 employees volunteering together. The initiative was recognized for its positive community contribution and as an example how an organization can make a difference in a tangible way.

The credit union's "Elves" campaign, which was spearheaded by the Texas Trust Gives Foundation, also achieved a Pinnacle honor for turning an ordinary toy drive into a collaborative event. The strategy increased community participation and donations for two worthy causes that support thousands of local children and families at Christmas. The connection with these high-profile events elevated Texas Trust's brand within the community and garnered significant media coverage, which boosted the overall success of the campaign.

Each of these campaigns stood out among the judges because of the impact each project had on the community as well as the employees.

"It is an honor to receive recognition for these community-focused projects," said Toni Nichols, AVP Public Relations for Texas Trust Credit Union. "Our employees put a lot into making these projects a success for the benefit of children and those in need, and these awards add to the satisfaction we all feel through our participation."

About Texas Trust Credit Union

Texas Trust (http://www.TexasTrustCU.org) has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 135,000 members. With assets of nearly $2 billion, Texas Trust is the 7th largest credit union in North Texas and the 18th largest in Texas. Follow on Facebook or Instagram @texastrustcu.