Green Filming Future Now - Evergreen Prisma International

MUNICH - June 11, 2025 - PRLog -- New Alliances & Shared Goals

The event also marked a turning point: the official opening of the German Green Consultants Association (BVGCD) toward a European network of sustainability professionals in film and media. This step reflects the growing need for transnational cooperation, as more countries develop their own standards and regulatory frameworks. The presentation of each country highlighted how varied the approaches are — and how valuable coordinated policies, tools and shared formats are.

The Role of INFOSME & the Training for Green Consultant Europe

As a new, professional player in this process, INFOSME – the Institute for Sustainability in Media and Education – presented its growing portfolio of programs and services, including training models, certification schemes, policy guidance, and applied research for sustainable transformation in the audiovisual sector.

One of its flagship initiatives, the training for Green Consultant Europe (GCE), was outlined as a modular, resource-based training and certification framework, designed to harmonize green qualifications across Europe while respecting national contexts. GCE provides structured learning pathways for both emerging and experienced professionals, and facilitates knowledge transfer between regions, productions, and institutions.

National Perspectives

The participating countries brought their specific green filming policies and profiles to the table:

• Austria presented its Evergreen Prisma, the unique Competence Center for Green Filming Europe, that has been shaping effective approaches also on a European level and beyond for many years, and portrayed Austrias well-developed national green funding system.
• The UK shared its long-term experience in collaboration with long existing European working groups and pictured specific projects for infrastructural and social sustainability.
• Croatia, still early in the process of defining national policy, expressed a clear interest in knowledge transfer and capacity building, will soon embed first regulations for green filming & funding.
• Germany, where green filming is mandatory for film funding highlighted its growing training infrastructure and its ambition to position sustainability not just as a technical standard, but as a long-term cultural shift.
• The Five Nordics emphasized pragmatism and strong industry buy-in as key to success, orientating on the Austrian and German high standards for green funding.

Empowerment by Green Storytelling

As the second column for the experts´ discourse, Green Storytelling was shone a light upon the spectre of cultural responsibility. Since, stories shape the way we think, act, and envision the future. Yet most contemporary film narratives continue to leave out ecological facts and their consequences to already everyday life.

Green Filming goes Europe. It is all about NOW.