6 Tips for Driving Freight Revenue Growth

MUMBAI, India - June 9, 2025 - PRLog -- For a company to grow, or not perish, revenue inflow must never stop. The difference between a freight forwarder who's merely surviving and the market leader is their revenue generation is a low-effort, high output process. Forwarders who wish to master revenue growth must take into account all aspects that influence revenue growth.

Factors that contribute to maximizing freight revenue include:

• satiating customer's shipping requirement
• providing customers the best experience with timely communication
• being cost-effective to the customer and the forwarder

So, if you want to drive freight revenue, your customer must provide great and timely service and you should be able to create larger profit margins.

1. Fixing the processes to avoid revenue leakages

Fixed freight costs can significantly influence your overall expenses. While fixed and statutory costs are out of reach but incidental costs like demurrage and detention can be avoided by setting up processes for positive and negative milestone alerts.

2. Get help from technology

You generate maximum revenue when your regulatory compliances are error-free and the shipments are not delayed. Reliability of manual methods of operations usually creates confusion in communication. Invest in technological tools like freight management software to boost your team's efficiency and always establish clear communication.

3. Better collaboration for a shorter revenue cycle

Your marketing efforts must result in high-quality leads for the sales teams to tap into for closures. Closely working sales and marketing teams can achieve up to 38% higher sales closing rates delivering faster revenue realization.

4. Pricing Bundle

If you are equipped to provide services like e-Invoices, e-VGM, Form 13, GSTR submission, etc., use opportunities to upsell your customers. Bundling these into your pricing strategies can be a good revenue generator.

5. Best customer service for a premium

For long-term relations with your customers, a hassle-free experience requiring their minimum intervention is paramount. Quick booking, timely invoices and accurate documentation put you in a position to charge a decent premium for the quality you offer, helping you win bigger revenues.

6. Make data your guide

KPIs are a way of tracking your progress towards the goals you set. Freight software makes it simpler to understand historic and current operations and presents the way forward to tweak your strategies for keeping the revenue flowing.

About Softlink Global:

Softlink Global is a leading provider of innovative logistics solutions and developer of the acclaimed Logi-Sys Intelligent Cloud ERP Platform. With over 30 years of experience and a client base spanning the globe, Softlink Global is committed to empowering businesses with technology that drives efficiency, visibility, and growth.

For more information, visit www.softlinkglobal.com