The Role of Emerging Technology in PR Campaigns: Insights from Industry Experts

SAN FRANCISCO - June 3, 2025 - PRLog -- Over the past year, emerging technologies, especially AI-powered tools, have significantly influenced public relations (PR) and marketing strategies. Here are some interesting statistics that highlight this shift:

• Increased AI Adoption Among PR Professionals: A recent survey revealed that 75% of PR professionals are now utilizing generative AI tools in their work, marking a nearly threefold increase since March 2023. (Axios)
• Substantial Growth in AI Marketing Investments: Projections indicate that by 2028, the AI marketing industry will surpass $107.5 billion, underscoring the rapid financial growth and increasing reliance on AI-driven marketing strategies. (ArtSmart AI)
• Significant Impact on Marketing Budgets: A survey by Invoca found that 90% of marketers plan to allocate budgets for AI tools in 2025, highlighting the growing importance of AI in shaping marketing strategies. (ZebraCat AI)

These stats show how AI is transforming PR and marketing. As more professionals adopt AI tools, campaign management is becoming faster, smarter, and more efficient across industries.

AI-Powered Tools in PR Campaigns: A Game-Changer

Soubhik Chakrabarti from Icy Tales (https://icytales.com/) pointed out how AI tools have helped him create more strategic and data-driven campaigns. He explained, "Such tools made it possible to properly work with the audience, to create effective campaigns, and to adjust them quickly. Every time we were about to launch a campaign, we would try the normal approach of launching a campaign and tweaking it. The AI would scan existing buyers' personas and their anticipated behavior, pick the channels and timings, and even make suggestions about which products to promote. The results were great – the engagement rate went up. These tools allowed me to become more strategic, evidence-based, and effective in targeting my customers."

The Power of Media Monitoring

Danilo Coviello, Founding Partner of Espresso Translations (http://espressotranslations.com), shared his own experience with AI-powered tools and how they've transformed his approach to PR campaigns. "AI-powered tools have been a major asset in helping me streamline PR campaigns. One specific tool I have found invaluable is media monitoring software, which has revolutionized how I track campaigns and manage client expectations."

Automation and Artificial Intelligence in Investment Management

It's not only the PR and marketing sectors benefiting from AI-powered tools. In the field of investment management, automation and AI are improving efficiency and decision-making. Alex Langan, from Langan Financial Group (https://langanfinancialgroup.com/), emphasized the value of automation in asset management. "Over the years, I've seen how valuable AI and automation are in investment management. Tools like robo-advisors help with asset allocation, risk management, and portfolio optimization, leading to more precise decisions. They also boost efficiency by automating tasks like rebalancing and tax-loss harvesting, allowing professionals to focus on creating personalized strategies for clients."