Innoviti Introduces India's First AI-driven UPI Acquirer Backup Application for Organized Retail

BANGALORE, India - May 21, 2025 - PRLog -- Innoviti Technologies Pvt. Ltd., India's leading payments-focused retail SaaS platform, has announced the launch of the country's first AI-powered UPI Acquirer Backup Application for offline organized retailers. The app auto-switches to a secondary UPI acquirer during UPI Dynamic QR transactions when the primary becomes unstable. This enhances payment reliability, improves the customer experience, and helps retailers reduce digital payment processing costs by up to 6%.

While UPI has lowered MDR costs for retailers, credit cards remain the preferred mode for high-value purchases, keeping blended MDR rates as high as 60 bps. This becomes worse when UPI acquirers fail, especially during checkout. Customers frustrated by delays switch to credit cards, forcing store staff to complete high-cost transactions to avoid losing sales. Manual workarounds—like pressing a button to change acquirers—often come too late. A zero-cost UPI payment turns into a margin-eroding credit card transaction, leading to poor customer experiences.

Unlike other payment types, UPI Dynamic QR transactions are push-based and can't be routed using conventional orchestration. Innoviti's new AI-based application uses unsupervised learning to understand each UPI acquirer's behavior from historical data. It monitors live transaction traffic to predict issues and switch to alternate acquirers automatically—before a failure occurs. Merchants can set routing rules and preferences for their acquirers. The system maintains accurate reconciliation and reduces checkout delays. Several major Indian retailers are already using the app.

Innoviti's core product, innoviti unipay, is a reconciliation platform used by India's largest retailers and delivers over 25% EBITDA. Innoviti genie, a sales acceleration tool for electronics retailers, doubled its revenue in FY24-25 and aims for operating breakeven in FY26. In December 2024, Innoviti launched innoviti link, a payment collection app for neighborhood merchants. It helps them sell to remote customers confidently and is now the highest-ranked link-based payment app across major app stores. The app aims to reach 30,000 merchants by March 2026.

Operating at a ₹150 Cr annualized run rate, Innoviti is targeting full-year operating profitability by FY26, ahead of a planned IPO by March 2026.

Quotes:

"Consumers and merchants prefer UPI for its ease and cost advantages. But acquirer failures are a reality," said Amrita Malik, Co-founder & President, Innoviti.
"Our AI solution tracks real-time traffic and re-routes transactions seamlessly, cutting MDR costs by up to 6% while improving the checkout experience."