LIFESTYLE Week TOKYO SUMMER Celebrates 60 Years of Japan-Korea Relations in Exclusive Korean Cultur

TOKYO, Japan - May 19, 2025 - PRLog -- Commemorating 60 years of diplomatic relations between Japan and Korea, LIFESTYLE Week TOKYO SUMMER 2025 is set to be a significant event. It will feature exclusive Korean lifestyle showcases and cultural programming, taking place on July 2–4, 2025, at Tokyo Big Sight, Japan.

As part of RX Japan's broader DISCOVER KOREA initiative—naming Korea the 'Country of the Year 2025', the exhibition will host a special K-Lifestyle Showcase, dedicated to the rich and dynamic influence of Korean culture on the global lifestyle industry, and serve as an immersive platform where visitors can experience Korea's thriving cultural scene through a curated selection of products, innovations, and traditions.

The global impact of K-beauty, K-pop, K-food, and Korean design trends, reinforcing the deepening cultural exchange between the two nations will be highlighted where attendees can expect a vibrant lineup of activities, including expert speaker sessions, product awards, live product demonstrations and networking events.

Also, dedicated food truck zone, allowing visitors to indulge in authentic Korean flavours, from traditional delicacies to contemporary fusion dishes, will make it even more memorable. Korean brands and exhibitors will showcase trending products across fashion, beauty, homeware, and more.

The global appeal of Korean culture has reshaped consumer preferences across industries, influencing markets worldwide. The tradeshow will provide a unique opportunity for industry professionals to explore these trends firsthand, gain insights into Korea's market innovations, and establish valuable business connections with top Korean exhibitors.

As Japan's premier B2B trade show for lifestyle products, this year's summer show is expected to attract approximately 45,000 buyers worldwide that comprises 11 specialised shows covering a diverse range of lifestyle sectors, including gifts, stationery, home goods, fashion items, baby products, design products, and health & beauty.

Among these shows is the debut of Japan Crafts & Souvenirs Expo, set to showcase exquisite made-in-Japan products, souvenirs, and character goods tailored tourism. ISOT – International Stationery & Office Products Fair presents the latest in stationery and office supplies, featuring the  Stationery of the Year Award 2025, recognising outstanding innovations. DESIGN TOKYO introduces a new screening committee to uphold its reputation as Japan's leading trade fair for design products.

Alongside these Summer-edition are eight other shows: GIFTEX – Gifts & Interior Expo, Baby & Kids Expo, Fashion Goods & Accessories Expo, Table & Kitchenware Expo, Health & Beauty Goods Expo, Good Foods Expo, Sustainable Goods Expo, and OSHIKATSU Expo.

Visitors can choose to register for free or register as VIPs to gain exclusive benefits such as access to VIP lounges with complimentary drinks and business spaces.

More details on registration, exhibitor information, and event updates are available on the official website (https://www.lifestyle-expo.jp/summer/en-gb.html?utm_sourc...).