DUBAI, UAE -
May 15, 2025 -
PRLog --
Nouruh: The Arabian Sandal that Illuminates History and Ignites DreamsNouruh, meaning "Light of the Soul" in Arabic, is more than a luxury sandal; it bridges past and future, Italy and the UAE, artisanal tradition and innovation. This bold creation is the result of a unique partnership between Antonio Vietri, "Il Calzolaio d'Oro," and fashion illustrator Miriana Boccardo, founder of MB Illustration Studio. Their combined artistry produced a masterpiece that goes beyond fashion, merging art and technology.Nouruh sets a world record in luxury fashion: the first and only sandal of its kind, crafted from gold, platinum, diamonds, and precious leathers, using hand-embroidered details and Diwani calligraphy. Augmented Reality offers a unique immersive experience that merges the physical and digital worlds. Each detail celebrates eternal beauty and the excellence that distinguish Italy and Dubai globally.The project is inspired by the motto "Impossible is not a word" and the symbolic power of the number three: Vietri and his children, the values of innovation, excellence, and sustainability, and Vietri's third world record, all coming together as "333"—a symbol of limitless creativity and ambition.For the first time, the public can join this journey via a Kickstarter campaign on
www.ilcalzolaiodoro.it from May to June 2025. Supporters may witness the launch via live stream, and the main backer will attend the Dubai launch with a five-star stay and private dinner with Vietri and Boccardo. Designers and fashion companies are invited to become official sponsors, gaining international visibility.The grand unveiling will take place in Downtown Dubai in September 2025, with city officials and global media. Vietri promises a surprise beyond all expectations for the event. He and Boccardo invite everyone to join this adventure and proudly say, "I was there when the impossible became possible."
For info and partnerships:
press@ilcalzolaiodoro.it |
Account Phone Number