The Red Bull Story Arrives in English on May 22, 2025

WILKES-BARRE, Pa. - May 14, 2025 - PRLog -- The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz, the long-awaited English edition of the bestselling German biography, will be officially released worldwide on May 22, 2025. The book delivers the first full-length, insider account of how Dietrich Mateschitz quietly built one of the most influential and profitable brands in modern business history.

Already named a #1 New Release on Amazon, the book is drawing global attention ahead of its launch.

Originally published in German as Die Red Bull Story, the book was written by award-winning Austrian journalist Wolfgang Fürweger, who brings unparalleled insight into the rise of Red Bull and the man behind it. The English translation—acquired and published by Kallisti Publishing Inc.—has been meticulously updated and adapted for global readers eager to understand the brand that redefined marketing, culture, and sport.

Red Bull isn't just a beverage—it's a global phenomenon. Launched in Austria in 1987, the brand now sells over 11.6 billion cans per year in more than 170 countries. But behind the bold stunts and high-flying slogans stood a man of extraordinary restraint and discipline: Dietrich Mateschitz. Until his death in 2022, Mateschitz remained almost entirely out of the spotlight, while quietly becoming one of the world's wealthiest and most influential brand architects.

The Red Bull Story traces the company's origin from a Hong Kong layover—where Mateschitz first discovered an obscure Asian tonic—to the founding of Red Bull GmbH in 1984 with Thai partner Chaleo Yoovidhya, and its explosive growth into a multi-billion-dollar empire spanning Formula One, global sports teams, viral media, and record-breaking feats like Felix Baumgartner's 2012 Stratos jump.

What Readers Will Learn:

• How a simple idea, executed with focus and patience, built a new market category
• Red Bull's radical approach to marketing through myth, media, and movement
• The business model behind Red Bull Racing and its rise to Formula 1 dominance
• The mindset and management philosophy of Mateschitz himself
• What the future of Red Bull looks like without its founder at the helm

"Red Bull is the ultimate case study in bold vision and quiet mastery," said Anthony Raymond, Publisher of Kallisti Publishing. "This is not a flashy puff piece. It's a deeply researched portrait of a man who did everything differently—and won."

The Red Bull Story: The Unbelievable Success of Dietrich Mateschitz will be available in hardcover, paperback, and Kindle formats through Amazon and all major booksellers beginning May 22, 2025.

To learn more about the book, visit: TheRedBullStory.com
To get your copy directly on Amazon, go to: TheRedBullStory.com/amazon