Health Tech Firm mQOL Taps NINICO as Agency of Record

SAN JOSE, Calif. - May 12, 2025 - PRLog -- mQOL, a pioneering health technology company focused on enhancing measurable quality of life through smart data and digital solutions, has appointed NINICO Communications as its Agency of Record (AOR). The award-winning San Jose-headquartered agency will lead public relations and brand positioning efforts as mQOL enters its next phase of growth. The partnership comes as mQOL scales its innovative platform that empowers healthcare providers, insurers, and individuals to better understand and manage health outcomes through real-time data, predictive analytics, and patient-reported metrics.

mQOL solves a tremendous unmet need across both community-based patient care and pharmaceutical-driven clinical trials. By capturing data directly from patients on a daily basis, mQOL identifies key trends, synthesizes critical insights, and delivers them in real time. These outputs provide physicians with an unprecedented level of actionable information, empowering earlier interventions, optimized treatment strategies, and more precise, patient-centered care.

"mQOL is transforming the way we collectively define and improve quality of life," said Nicholas Adams, president & ceo of NINICO. "We are honored to join their journey and bring their powerful mission to life through strategic storytelling and purposeful communications."

As AOR, NINICO will oversee media relations, executive visibility, and brand strategy. With a track record of success across technology and healthcare, the agency is poised to expand mQOL's voice in national and international conversations around digital health, equity, and innovation.

"Our work requires a partner who understands how to communicate complex ideas with clarity, compassion, and conviction," said Frank Pezzullo, ceo of mQOL. "NINICO stands out for their creative approach, proven experience, and deep understanding of our values."

About mQOL
mQOL is a health technology company committed to redefining healthcare delivery through intelligent data and actionable insights. By focusing on measurable quality of life, the company delivers tools that drive better health decisions, reduce disparities, and support whole-person care. www.mqol.com

About NINICO
Founded in 2011, NINICO is an award-winning communications and creative agency. With offices in San Jose and Los Angeles, the firm has built a reputation for bold storytelling and delivering impactful campaigns that influence opinion, inspire action, and ignite change. From Fortune 500 brands to regional market leaders, NINICO partners with clients across industries to shape narratives, elevate visibility, and drive measurable success. www.ninico.com