Celebrity Campaign '2024 New Voices' Merges with 'Good Jewish News' to Fight Antisemitism

LOS ANGELES - Feb. 17, 2025 - PRLog -- Samantha Ettus, the founder of 2024 New Voices and Good Jewish News, has announced the merger of these two initiatives under a single brand. This strategic move combines the celebrity-driven campaign against antisemitism with a weekly segment highlighting positive Jewish news. The 2024 New Voices social media handles will now fall under the Good Jewish News umbrella.

Ettus, bestselling author, media personality and activist explained, "Both brands were created with the same mission, to provide positive inspiration to the Jewish community and our allies at a time when antisemitism is increasing at record highs." The Anti-Defamation League reported a 200% increase in antisemitic incidents in the U.S. from October 7, 2023, to September 24, 2024, while 77% of American Jews report feeling less safe since the attacks. Antisemitism in Europe has risen by 2,000% in the last 16 months.

The combined platform aims to counter these trends by amplifying positive Jewish stories and maintaining a strong stance against antisemitism. By leveraging the reach of celebrities and the regular flow of uplifting news, Ettus hopes to create a more powerful voice for the Jewish community and its allies. This merger represents a significant development in the ongoing efforts to combat antisemitism and promote positive Jewish representation in media and public discourse.

Ettus' 2024 New Voices campaign has drawn a range of more than 100 high profile celebrities from Cindy Crawford to Connie Britton and NBA star Zach Randolph and has been featured on CNN, Fox, among others. Her weekly Good Jewish News segment is highlighted on social media and in her popular Substack newsletter, The Jewsletter. The weekly roundup of 10 positive pieces of Jewish news, from gold medals to marriages, and international relations wins, has gained a wide and devoted following.