Global MVNO Market Expected to Reach New Heights by 2030

NEW YORK - Nov. 12, 2024 - PRLog -- The global MVNO market, valued at $79.2 billion in 2023, is projected to expand at a CAGR of 8.8% from 2024 to 2030. This growth is driven by the rising adoption of mobile devices, demand for cost-effective mobile services, and increasing need for triple-play services in emerging markets, alongside the rising demand for high-speed internet connectivity.

While traditional, full MVNOs have dominated the market in recent years, new entrants are intensifying competition with a focus on value-added services. Various sectors, including banking, mobile phone vendors, supermarkets, and media companies, are entering the market with innovative MVNO business models, enhancing competition through price differentiation.

Recently, cloud deployment has gained momentum, as numerous MVNOs adopt cloud solutions to streamline operations, though only a few have fully integrated these technologies. This trend is expected to continue as cloud-based solutions drive market growth. Additionally, many mobile operators are embracing flat network architectures with the rise of LTE, 4G, and 5G standards.

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Key Insights:

• Prepaid Plans: Expected to grow at a CAGR exceeding 9.3% due to the popularity of customizable, pay-as-you-go models.
• Postpaid Plans: Held the largest revenue share in 2023, driven by no upfront cost requirements and benefits like data roll-over.
• Discount Plans: Accounted for over 35% of revenue in 2023 and are poised to grow due to digitization and increased customer engagement, supported by declining telecom service costs.
• Cellular M2M: Projected as the fastest-growing segment, with increasing cellular connectivity in devices like vehicles and vending machines, supported by advancements in 3G M2M and mobile network expansions.
• Consumer Segment: Led market revenue in 2023, supported by rising mobile subscriptions, device penetration, and demand for data-rich applications.
• European Market: Accounted for around 45% of global revenue in 2023, fueled by high-tech adoption, infrastructure investments, and the presence of numerous MVNOs. Germany leads with 140 MVNOs, while Vodafone's 5G SA network expansion by 2025 is set to support continued growth.
• APAC Region: Expected to grow fastest, with partnerships between MVNOs and phone manufacturers driving expansion.