Jammu and Kashmir Tourism Growth Year by Year: A Promising Rise

SRINAGAR, India - Sept. 13, 2024 - PRLog -- Jammu and Kashmir, a region synonymous with breathtaking landscapes and rich cultural heritage, has been experiencing significant growth in tourism over the past few years. This upward trend is the result of a combination of strategic infrastructure development, economic growth, and targeted promotion and marketing efforts. The year-by-year increase in visitor numbers reflects the region's growing popularity as a top travel destination in India.

Year-by-Year Growth in Tourism:

The data on tourist arrivals in Jammu and Kashmir reveals a consistent and remarkable rise:

2020: Despite the global pandemic, the region attracted 3.48 million visitors. Although this was a decrease compared to previous years, it underscored Jammu and Kashmir's enduring appeal even in challenging times.

2021: As travel restrictions eased, the region welcomed 11.32 million tourists, a significant increase driven by the resurgence of domestic tourism and the growing interest in the region's scenic beauty.

2022: Tourism continued to rebound strongly, with 18.88 million visitors. This growth was fueled by enhanced marketing efforts, improved infrastructure, and the reopening of key attractions.

2023: The region reached a new milestone with 21.8 million visitors. This record was achieved through sustained promotional campaigns, the hosting of major events, and continued investments in tourism infrastructure.

2024 (January to June): In just the first half of the year, 10.84 million tourists have visited Jammu and Kashmir, setting the stage for another potentially record-breaking year.

Source  - jandktourism.jk

Key Developments Driving Growth:

Economic Growth:

The economic growth of Jammu and Kashmir has been a crucial factor in supporting the tourism boom. The Gross Domestic Product (GDP) of the region was estimated at ₹1.76 lakh crore (equivalent to ₹2.1 trillion or US$25 billion in 2023) in 2020–21. By the fiscal year 2023–2024, the GDP is expected to exceed ₹2.30 lakh crore, with an impressive growth rate of 10%. This economic prosperity has played a significant role in funding infrastructure projects and enhancing the overall tourism experience.

Tourism Industry:

The tourism industry stands as the second-largest industry in Kashmir, following horticulture. Contributing around ₹6,000 crore annually to the local economy, the tourism sector is a vital component of Jammu and Kashmir's economic landscape. The ongoing development in this sector has been instrumental in attracting more visitors and providing them with world-class experiences. A growing number of tourists are also taking advantage of Jammu and Kashmir tour packages, which offer a seamless way to explore the region's diverse attractions.

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