Europe MVNO Market Growth, Leading Players and Forecast Report, 2030

NEW YORK - Sept. 6, 2024 - PRLog --

• The Europe MVNO market was valued at USD 32.9 billion in 2023, which will touch USD 49.6 billion, advancing at more than 6.0% CAGR, by 2030.
• The emphasis of MVNOs on advanced distribution strategies and segment-based pricing is boosting industry expansion. MVNOs cater to many consumer demands through the finest use of the present telecom infrastructure of MNOs.
• The success of MVNOs relies mostly on unique brand positioning as well as value propositions to entice target consumers like migrant workers, tourists, and specific ethnic groups.
• The expansion of this industry also relies on the limitations of MNOs in service marketing as well as distribution in niche segments and specific geography.
• The identification of the developing telecom industries by MVNOs and new marketing channels that are beyond the reach of MNOs are likely to boost industry expansion in the coming years.
• An effective self-service portal offers consumers with convenient, faster, and flexible services.

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Market Insights

Germany was the largest contributor to the industry in 2023, with approximately 35% share. This can be because of the existence of numerous unique mobile subscribers.

The existence of an extensive number of MVNOs (around 1012 presently) assists the expansion of the industry in Germany.

The discount category was the largest contributor to the industry in 2023, with a 30% share.

The leading share of the category is because of the declining prices of telecom services, along with the rising competition in this industry, which results in the surging need for low-cost services.

The Full MVNO was the largest contributor to the industry in 2023, with a 50% share, and the category is also observing the fastest CAGR.

The dominance of this category is because of the rising acceptance of non-telecom firms like financial institutions, postal service providers, and retailers, who are likely to enter the MVNO industry through the full MVNO business model.

The consumer category led the industry in 2023, with a share of approximately 70%. This can be because of the rising count of mobile network subscribers as well as the increasing penetration of mobile devices.

The Europe MVNO industry is fragmented with the existence of some major players as well as new entrants.

In the past few years, the players in this industry have been involved in service launches to enhance their position.

The players are constantly focusing on customer service quality, such as response times, solutions to issues, and support channels, to stay ahead of their competitors.