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# Wellington Accountants: Understanding Cash Flow in a Business

WELLINGTON, New Zealand - Aug. 1, 2024 - PRLog -- Effective cash flow management is crucial for the growth and sustainability of your business. While profits are necessary, they cannot be utilized until they become cash. Many profitable businesses fail because they run out of cash and can't meet their financial obligations.

In this guide, we'll cover:
• Introduction: Balance Sheet Recap
• Working Capital Ratio
• Cash Conversion Cycle
• Cash Flow for Growing Businesses

Introduction: Balance Sheet Recap

A balance sheet provides a snapshot of your business's financial position at a specific point in time, showing:
• Assets: Items of value owned by the business, like equipment and bank balances.
• Liabilities: Debts or obligations owed to third parties, such as loans and accounts payable.
• Equity: The net worth of the business, representing the owner's interest after liabilities are subtracted from assets.

Both assets and liabilities are categorized as current (due within a year) or non-current (due after a year). Effective cash flow management focuses on current items to ensure current assets cover current liabilities.

Two key metrics for assessing your business's short-term financial health are the working capital ratio and the cash conversion cycle.

1. Working Capital Ratio
• Formula: Working Capital Ratio = Current Assets / Current Liabilities
• Interpretation: This ratio indicates whether the business has enough current assets to cover its current liabilities. A higher ratio suggests better liquidity.

Example: If your current assets are \$30,000 and current liabilities are \$20,000, the working capital ratio is 1.5.

Quick Ratio
• Formula: Quick Ratio = (Current Assets - Work in Progress) / Current Liabilities
• Interpretation: This variation excludes work in progress (WIP) to focus on the most liquid assets, providing a stringent test of liquidity.

2. Cash Conversion Cycle (CCC)
• Formula: CCC = WIP Days + Debtor Days - Creditor Days
• Interpretation: CCC measures the time it takes to convert resources into cash. It includes WIP days, debtor days, and creditor days.

WIP Days
• Formula: WIP Days = (WIP / Direct Costs) x 365
• Interpretation: This measures how long it takes to turn WIP into receivables.

Debtor Days
• Formula: Debtor Days = (Debtors / Fees) x 365
• Interpretation: This measures how long it takes to collect receivables.

Creditor Days
• Formula: Creditor Days = (Creditors / Expenses) x 365
• Interpretation: This measures how long it takes to pay suppliers, with a higher number being beneficial for cash flow.

https://www.outsideaccounting.co.nz
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