Family-Owned Jewelry Manufacturer Superfit Inc. Joins Global Luxury Brands in Ethical Certification

PHILADELPHIA - July 25, 2024 - PRLog -- Fine jewelry manufacturer, Superfit Inc., known for its CLIQ custom-fit ring technology, is the first Pennsylvania jewelry manufacturer to achieve certified member status with the Responsible Jewellery Council (RJC), the world's leading sustainability standard setting organization for the jewelry industry. This places the family-owned manufacturer alongside similarly certified international brands LVMH Moët Hennessy Louis Vuitton SE (parent Tiffany & Co.) and Richemont (Cartier, Van Cleef & Arpels), demonstrating commitment to ethical, social, and environmental standards.

The RJC, established in 2005, involves rigorous certification including an independent third-party audit assessing business practices across environmental, social, and governance factors.

"Sustainable and fair business practices have always been central to Superfit's values," said Eric Alulis, Superfit president. "Our RJC certification formalizes this commitment and hopefully plays a part in advancing standards within our industry and among peers while proving that no matter the size of your business, you can stand with global brands when it comes to your level of dedication to sustainability."

Superfit's certification comes at a time when consumers are increasingly demanding transparency and ethical practices in their purchasing decisions. Iris Van der Veken, RJC executive director, commended Superfit's achievement. "Consumers always expect trust when they buy a piece of jewelry to celebrate a significant moment in their lives," Van der Veken said. "Now more than ever, there is a need for more companies to inspire, take action, and commit towards a journey of purpose and continuous improvement."

As a family-owned company led by second and third-generation jewelers, Superfit has innovated since introducing CLIQ in 1993. This patented hinge system ensures rings fit comfortably regardless of finger shape or knuckle size, reflecting Superfit's commitment to quality and customer satisfaction. This dedication also extends to their ethical and sustainable manufacturing practices.

Superfit's achievement is particularly notable as it demonstrates that small to medium-sized enterprises can compete with global luxury brands in terms of ethical standards and innovation. As the first jewelry manufacturer in Pennsylvania to receive RJC certification, Superfit is setting a new standard for American businesses across various industries, showcasing how companies can prioritize sustainability and ethical production alongside quality and innovation.

For more information about Superfit and its commitment to responsible jewelry manufacturing, visit www.CLIQjewelry.com.

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About Superfit Inc.
Philadelphia-based Superfit Inc. is the creator of CLIQ, a patented, precision-engineered hinge system that lets every ring fit comfortably, regardless of finger shape or knuckle size. A family-owned company helmed by second- and third-generation jewelers, Superfit provides high standards in quality and service, state-of-the-art production methods, and a commitment to responsible sourcing.