Benepik Elevates Corporate Gifting Amid Rising Corporate Spends

GURUGRAM, India - June 7, 2024 - PRLog -- Benepik Elevates Corporate Gifting Amid Rising Corporate Spends

Benepik, India's largest Reward Gateway, has reported aggressive growth over past two years. It works with more than 500+ enterprise customers including BFSI, Pharma, FMCG, Consumer Appliances, Market Research, Construction, EdTech, and PSUs. As organizations increasingly seek meaningful ways to strengthen bonds with their stakeholders, the corporate gifting industry is projected to grow by a CAGR of 15% over next few years.

Benepik offers a vast catalogue of over 50,000 options including gift cards, gadgets, electronic appliances, holidays, and charity. This ensures personalization for every occasion, budget, and recipient.

The key features of Corporate Gifting offering include:
  • Omni Channel Gift Distribution: Organizations can effortlessly send gifts to multiple recipients at once by seamlessly integrating with platforms such as WhatsApp.
  • Vast Catalogue: Benepik provides a wide selection of products for various occasions, offering the flexibility to choose from an extensive catalogue.
  • Tailored Gifts: Craft personalized messages for individual recipients and schedule gifting campaigns in advance to ensure timely delivery for special events.
  • Customization Options: Enhance gifts with personalized messages, names, or logos, including digital greetings.
  • Automated Gifting Processes: Streamline gifting procedures by integrating with CRM or HR platforms to automate tasks such as sending gifts to employees on work anniversaries or clients on birthdays. The intelligent platform manages all aspects of sending and tracking via automated emails or SMS.
  • Curated Gift Collections: Empower employees and clients to select their preferred item from curated gift options, including personalized items tailored to their demographics and interests.
  • Flexible Delivery Choices: Allow recipients to choose their preferred delivery location, whether it's their home or office.

"Corporate gifting when done right can bring smiles to your customers and employees. It is evolving from an annual custom to a relationship-building necessity covering onboarding, service anniversaries and retirement. Categories such as Maternity Kits and Wellness Hampers are gaining popularity reflecting a fundamental shift in the Gifting approach. While this strategy is proven to strengthen relationships and improve morale, it is largely broken right now. We want to change the current approach of corporate gifting that is largely impersonal, slow, laborious, and immeasurable to a result-oriented approach." says Saurabh Jain, Founder- Benepik.

Benepik is embracing sustainable and eco-friendly packaging for gifts, supporting Indian startups by including emerging D2C brands in its catalog. A recent Benepik survey of 2,000 employees found that 87% prefer choosing their own gifts, and 74% believe personalized gifting enhances motivation, engagement, and a sense of belonging at work. Benepik surpassed INR 100 Crore revenues in FY 23-24 and is aiming to grow five-fold in next 2 years. It currently works with clients in India, Indonesia, Middle East, USA, and Europe.

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Ayushi Sharma, Benepik
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Tags:Corporate Gifting
Industry:Human resources
Location:Gurugram - Haryana - India
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