Safety by Design Lab Launches to Shape a Safer Digital Future

Renowned Behavioral Scientist Launches Safety by Design Lab: Shaping the Future of Safe AI and Technology
Safety by Design Lab
Safety by Design Lab
WASHINGTON - June 4, 2024 - PRLog -- Safety by Design Lab, a pioneering research think tank founded by renowned behavioral scientist Dr. Tomomi Tanaka, officially launches today. Dr. Tanaka brings over two decades of experience in behavioral economics and online safety, having previously served as Director of Safety by Design at Match Group and Senior Economist at the World Bank. Her work has been instrumental in integrating safety considerations into digital product development and policy design.

The Lab is set to lead the way in integrating safety into the architecture of digital and AI systems, ensuring technology serves humanity beneficially.

Safety by Design Lab is committed to developing safer digital environments, enhancing user experiences, and elevating public trust in technology. "Our mission goes beyond envisioning a safe digital future; we are actively creating it," says Dr. Tomomi Tanaka, Founder of Safety by Design Lab. "Through rigorous research, strategic collaborations, and proactive advocacy, we aim to embed safety in every layer of technological innovation."

A Proactive Approach to Safety

Safety by Design Lab champions a proactive approach to safety, known as Safety by Design (SBD). This approach integrates safety considerations into every stage of technology development, from identifying potential risks like bias in AI algorithms to designing solutions with built-in safeguards.

Focus Areas

The Lab will focus on several key areas to promote safe and ethical technology:
  • Research and Development: Exploring the human factors and technical considerations critical for safe AI and technology, with a specific focus on areas like bias detection and mitigation in AI systems.
  • Collaborative Projects: Partnering with leading organizations in technology, academia, and government to implement SBD practices across various technologies.
  • Consulting: Providing comprehensive consulting services to help organizations integrate SBD principles throughout their development lifecycles.
  • Advocacy and Education: Actively engaging with policymakers, industry leaders, and the public to raise awareness about the importance of Safety by Design.
  • Building a Safety by Design Network: Fostering a global network of SBD specialists to share best practices, collaborate on solutions, and amplify the call for a safer digital future.

Leveraging Behavioral Science

Have you ever clicked "accept" without reading the contents? We all have. Our brains are wired with shortcuts that can sometimes lead to risky online behavior. These mental shortcuts, known as cognitive biases, can influence how we interact with technology.

AI systems are designed and managed by humans, making the human factor crucial in ensuring AI safety. Developers and product managers influence the design and implementation of AI, and their cognitive biases can affect these processes.

By understanding how people interact with technology, Safety by Design Lab leverages insights from behavioral science to design systems that "nudge" users and developers towards safe and responsible behavior.

Join the Movement

Safety by Design Lab invites researchers, developers, policymakers, and advocates to join them in creating a safer and more trustworthy AI landscape.

About Safety by Design Lab

Safety by Design Lab is a research think tank dedicated to pioneering safe digital environments. We believe that safety is a fundamental right in the digital age. Through rigorous research, collaborative projects, and advocacy, we aim to influence policies and practices that protect individuals and communities in an increasingly connected world.

Located in Washington, D.C., with a branch in Tokyo, Japan, Safety by Design Lab is strategically positioned to influence global digital safety standards and practices.


Safety by Design Lab
712 H Street NE, Suite 1935
Washington, DC, 20002



Safety by Design Lab
Tomomi Tanaka, Founder

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