BUSFAM, a Digital Marketing Agency, Discusses Social Media Metrics To Have a Better Audience Grasp

KOLKATA, India - May 16, 2024 - PRLog -- Whether you are a new brand or an established one, social media marketing is needed to increase audience engagement, traffic, brand awareness, and revenue. To monitor the performance of your campaign there are social media metrics to track who is resonating with your campaign.

Gaining insights about your audience will allow you to make improvements in your campaign and tailor the strategies effectively to achieve better results.

Social media metrics are tools to help a company know the impact of social media activities on their revenue. They track the effectiveness of the campaign and understand whether they are aligned with your company's goals and reach the right target audience.

Now, let's take a look at some of the social media metrics used by BUSFAM, a reputed digital marketing agency in Kolkata to help track brand performance among consumer

Impressions
Impressions are a great way to understand the number of times your ad appeared on someone's post. Tracking the impressions will allow you to know the value of your post. If you find that your post has few impressions, you are required to reframe the post with targeted keywords.,

Reach
Reach and impression are almost the same. The difference between the two is that reach gives you the measure of the actual number of people who have viewed your ad. To increase your consumer, you are required to create posts that generate more leads.

Engagement
The engagement rate refers to the number of times the audience has reacted to your post. They might like, comment, or share your post. In short, the engagement rate indicates your followers. A high engagement rate determines that your campaign strategies are well-suited to audience needs. A low rate calls for changing the ad message tone and channel.

Click-through-rate(CTR)
It is the action taken by the consumer to get more information to buy any of your products or services by clicking through the link in the post.  CTR is calculated by the (number of clicks on your ad/ Impression)*100. A 5% CTR indicates that your ad is performing well.

Conversion
A conversion rate determines the no.of consumers who have bought your product or service. The higher the conversion rate, the more effective is your campaign.

These are some of the few social media metrics to determine the success of your campaign. BUSFAM has experts who know how to use these metrics to increase sales.

Know More: https://www.busfam.com/services/digital-marketing