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Follow on Google News | ![]() People First Content Defines Content Writing for the AI EraThis article from People First Content defines content writing for the AI era and offers practical tips for small businesses, marketers, and aspiring content writers who want to make the most of the written content they produce and publish. A common question is: Is content writing the same as copywriting? Copywriting is the art of writing marketing text that drives people to take a specific action. The primary goal is to promote, persuade, or sell a product or service. They're more of a short-term strategy, encouraging people to take action soon after being exposed to the copy. Examples of copywriting are ads, commercials, product descriptions, landing pages, and website copy. Content writing is meant to engage and build stronger relationships with audiences. A content writer focuses on providing educational and entertainment value to readers. It's more of a long-term marketing strategy with the intention of developing a deeper and closer relationship with potential customers before selling to them. Examples of content writing are blog posts, social media posts, email newsletters, eBooks, and lead magnets. There may often be overlaps in terms of roles because they can be similar. However, these are the general differences between the two styles of online marketing writing. Discover more at https://www.peoplefirstcontent.com/ End
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