Blockcast partners with picoNETS to offer ultra-low-cost content delivery services

Blockcast, pioneering a radically cost-effective internet content delivery over television broadcast, today announced a joint satellite-based offering with picoNETS, a content delivery network (CDN) emphasizing high-performance deep-edge caching.
By: Blockcast
DENVER - Feb. 14, 2024 - PRLog -- As more people turn to the internet for video and data consumption has skyrocketed with higher bitrate content, costs have soared for over-the-top (OTT) streaming service providers. Traditionally, content delivery costs over the internet costs grow linearly with the amount of data transferred. Each user streaming must pull their own copy of the media through a private channel over each network hop to the origin or CDN infrastructure. Unicast delivery, as it is called, in conjunction with the natural evolution of internet protocols towards security have resulted in significant duplicated traffic for popular media, leading to congestion, poor experiences and high costs.

Blockcast delivers content over broadcast networks utilizing one-to-many multicast to deliver to all interested recipients simultaneously with a single channel resource. With picoNETS, CDN servers deep in the network can simultaneously receive and cache the content for users to stream on-demand, relieving networks of duplicated requests, congestion and keeping content delivery costs relatively flat with visibly improved user QoE.

We conducted a study comparing the cost of multicast enhanced CDN vs traditional CDN services. Assuming an 50% forward error correction (FEC) overhead, delivering a year of content catalog assets and refreshes to cache-fill 1000 sites in a traditional CDN architecture would cost USD$510K while it would only cost USD$10.7K via a hydrid multicast CDN Architecture. The savings percentage increases with the number of receiver sites, and can reach up to 95%.

While the current offering primarily serves content prewarming use cases. The partnership plans to extend the offering in the future to include LIVE streaming and unlock greater savings potential, including through direct-to-mobile (D2M). We also plan to expand the coverage of the offering to more locations. The partnership will work on joint customer opportunities, joint product roadmap and IP creation.

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Lisa Li
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