The S3 Agency Adds World's First CGO to Leadership Team

"Weebee" Joins NJ's #1 Creative Agency as Chief Goldfish Officer
Weebee joins The S3 Agency as world's first CGO
Weebee joins The S3 Agency as world's first CGO
BOONTON, N.J. - Dec. 15, 2023 - PRLog -- The S3 Agency, named NJ's #1 ad agency by NJBIZ Reader Rankings, announces the addition of a new executive. Going by the single name "Weebee," S3's new Chief Goldfish Officer (CGO) will be charged with adding joy to the agency's team and clients during the winter holidays and beyond. The CGO's activities will reflect the highest degree of transparency: Weebee will be visible 24/7 via a live webcam hosted on a special page of the agency's website.

Why a Chief Goldfish Officer? "We've all heard that people today have a shorter attention span than goldfish, but that's not really true," said Denise Blasevick, CEO at The S3 Agency. "The truth is, we humans have thousands of messages launched at us daily, so our brains have become expert at shutting most of them out. When messages break through, that's 'passing the goldfish test' – and helping our clients pass the goldfish test is the sole focus of our creative agency."

The S3 Agency has been helping clients like BMW of North America, Franklin Mutual Insurance, and Rao's Homemade pass the goldfish test since 2001. But this is the first time that the agency has had a Chief Goldfish Officer on staff – in fact, it's the first time any company has had a Chief Goldfish Officer.

"I applaud S3 for bringing me on to add an inside-the-tank perspective to the agency's branding and creative campaign work," said Weebee, who clarifies that he is a beta – not an actual goldfish. "As a WBENC-certified woman-owned business, equal-opportunity employment is of paramount importance to S3, and I'm thrilled that I was the best fish for the job."

When asked whether he was aware of the fact that women-owned business enterprises are referred to as "Weebees," S3's new CGO responded, "I had no idea, but it's a good name."

To see what Weebee is doing or to get a moment of zen, visit anytime. To help your brand pass the goldfish test and stand out from a sea of competitors, drop a line to The S3 Agency: or 973.257.5533.

Happy HolidayS3!

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The S3 Agency is an award-winning creative agency helping brands pass the goldfish test since 2001. Co-founded by NJ Advertising Hall of Fame Inductees Denise Blasevick and Adam Schnitzler, S3's clients include BMW, Felician University, Franklin Mutual Insurance, Rao's Homemade, Turtle Back Zoo, and more. The S3 Agency has won more than 1,000 awards, and is currently ranked NJ's #1 Ad Agency, PR Firm & Woman-Owned Business (NJBIZ). For more information about The S3 Agency, visit

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