Woamy launches its first biofoam product for plastic-free packaging with Paptic and Secto Design

ESPOO, Finland - Dec. 4, 2023 - PRLog -- Secto Design, a leader in modern hand-made design lamps, has taken a significant stride towards environmental responsibility by transitioning its Petite product line from fossil-based packaging to sustainable alternatives. This change involves replacing traditional plastic foams with Woamy's bio-based, plastic-free, biodegradable, and recyclable biofoam. Further enhancing their sustainable packaging efforts, Secto Design is also substituting plastic hoods with recyclable materials developed by Paptic®.

Joakim Jusélius, Part Owner and Board Member of Secto Design, expressed his enthusiasm for the shift to plastic-free packaging. He stated, "I'm very pleased with these developments towards plastic-free packaging. To me, this is another tangible step in our sustainability efforts, to act in accordance to our values, with more to come in the near future. It is wonderful to work with the bright folks from Woamy and Paptic, to do good together, and a pleasure to be involved at an early stage in these cutting-edge innovations."

Susanna Partanen, CEO & Co-founder of Woamy, highlighted the significance of this collaboration: "This is a very exciting moment for Woamy to launch our first packaging foam product to the market. This product is a perfect example of how to protect delicate surfaces and ensure plastic-free and circular packaging with our biodegradable and recyclable biofoam."

Esa Torniainen, Chief Strategy Officer and Co-founder at Paptic Ltd., also commented on the collaboration, "We were excited to join forces with Secto Design and Woamy to transform the packaging standards of the lighting industry towards a more sustainable direction."

The Petite product line, now packaged in an environmentally conscious manner, will be entirely plastic-free starting from February 2024.

See the full press release at:


Secto Design's commitment to sustainability is further exemplified by their use of PEFC certified local birch in their lamp designs, all handcrafted in Heinola, Finland.

Woamy, an Aalto University spin-out, has introduced a novel ecological cellulose-based biofoam to replace traditional plastic foams.

Paptic Ltd, established in 2015, has developed Paptic®, a recyclable fiber-based material, as a plastic replacement in packaging, contributing to the decrease of plastic usage in the industry.

Woamy Oy
Susanna Partanen
CEO & Co-founder of Woamy
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