IDEAS Brand and Experience Design Announces Joining The Summit

By: Wellons Communication
ORLANDO, Fla. - Nov. 21, 2023 - PRLog -- IDEAS (, The Orlando-based brand and experience design firm – is building on a 20-year history of creating branded immersive experiences around the world. From new, imaginative destinations to better healthcare, IDEAS is poised to grow its abilities to innovate the future of storytelling with two new announcements.

In an exciting new partnership, IDEAS is joining The Summit (, along with Swagger Agency and Marketeering Group.

The Summit offers a fresh approach to branding, marketing, and experience design, providing comprehensive solutions through the integration of content, digital, and physical portfolios.  Projects are driven by market intelligence, with a focus on creating, producing, and activating best-in-class audience and customer engagement.

To help lead the next phase of growth, IDEAS is also proud to welcome Michael Yager to the team.

Mike brings with him over 20 years of industry experience in experiential design, with a focus on exhibit development and immersive entertainment. His impressive portfolio includes work for prestigious clients such as The Walt Disney Company, Boeing, The Coca-Cola Company, Herschend Family Entertainment and a slate of international clients.

Former Disney executive Bob Allen, IDEAS founder and Chief Storytelling Officer, shared his enthusiasm: "This is the most significant opportunity to deepen our brand performance solution since we formed the company in 2001. We know the power of true collaboration and the teams that comprise The Summit offer a new level of creative alliance, complementing our opportunity to excel in merging the art of storytelling with market-driven insights. Mike's expertise in keeping a master designer's eye on the balance between powerful stories and show delivery systems sets him apart as an industry leader. He also ups our design game and adds seasoned executive leadership continuity."

Having created more than 3,500 brands and experiences around the globe, IDEAS specializes in leveraging research insights through a unique design process to immerse guests in a brand's story. Those clients represent multiple verticals in the destination entertainment industry including theme parks, cruise lines, zoos, aquariums and science centers as well as worldwide engagements in workforce development, healthcare, aerospace and technology.

IDEAS recently completed work as the primary experience design team for:
  • The Florida Aquarium's new "Morph'd" exhibit -  a playful introduction to animals with extraordinary adaptations, opened this summer;
  • and Icon Park's new "Great Florida Road Trip" interactive game for The Wheel, opened this spring.

Also in Florida, IDEAS is working with Brevard Zoo to expand its brand system, and with long-term social branding clients "One Lagoon" and Healthy West Orange.


Media Inquiries Contact:

The Summit founder and IDEAS co-owner, Jarred King



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