The National Association of Farmers Market Nutrition Programs (NAFMNP) Awarded Cooperative Agreement With USDA
The Cooperative Agreement Will Help Increase Acceptance of SNAP EBT at Farmers and Farmers Markets Through the Marketlink Program
Under the agreement, MarketLink (in partnership with Novo Dia Group's TotilPay) will continue to serve DMFs and FMs by providing a comprehensive suite of services, including:
In line with NAFMNP's mission to increase access for consumers to purchase fresh produce from local growers, MarketLink will also work with relevant organizations to increase SNAP recipients' purchases of locally produced food from DMFs and FMs.
NAFMNP Executive Director, Phil Blalock, expressed his optimism regarding this recent cooperative award, stating, "This new cooperative agreement will give farmers and farmers markets the opportunity to firmly establish themselves as SNAP vendors for the second year in a row. This will enable them to reach and serve customers they may have otherwise missed."
Likewise, FNS Administrator Cindy Long emphasized the significance of the agreement by stating, "This partnership underscores our commitment to expanding access to fresh, locally grown food for SNAP participants while supporting our hardworking farmers. It paves the way for healthier communities, and stronger local economies. Together, we are sowing the seeds of a more nutritious and sustainable future."
The MarketLink program has a track record of success since its creation in 2013. MarketLink has helped thousands of DMFs and FMs to collectively generate an impressive total of $104.7 million in SNAP sales and $63 million in credit/debit sales. MarketLink's reach extends nationwide, with active equipment supporting farmers and farmers markets in all 50 states. With this new cooperative agreement, NAFMNP and MarketLink continue their mission of supporting farmers and farmers markets, expanding SNAP access, and promoting the benefits of local food systems for all.
About the National Association of Farmers Market Nutrition Programs (NAFMNP)
NAFMNP is the nation's only organization that links States, the District of Columbia, Indian
Tribal Organizations, Territories, and others with a stake in USDA's Farmers' Market Nutrition Programs (including local fruit and vegetable growers and low-income families and seniors) with a shared mission to cultivate access for consumers to buy fresh produce from local growers.
MarketLink, a program initiated by NAFMNP, is dedicated to strengthening the link between federal nutrition assistance programs and direct marketing farmers. MarketLink assists farmers markets and direct marketing farmers through the "SNAP Equipment" and the "SNAP Online" grants, and works with state and program partners to build payment processing systems that can accept eIncentives, eWIC, and eS/FMNP. MarketLink has a long-term vision of sustainability for farmers and markets through a broader customer base, increased sales, and profitability.
About Novo Dia Group (NDG)
As the creator of TotilPay, their mission is to remove the complexities and excessive costs that come with accepting Electronic Benefit Transfer (EBT) at point-of-sale. TotilPayTM was built by technology and retail payments experts to make EBT acceptance as simple as all other tenders at point-of-sale. They developed the only fully certified POS solution with integrated EBT software so that merchants and mobile vendors no longer have to worry about check-out inefficiency, difficult record-keeping requirements, multiple POS systems, changing regulatory requirements, and unnecessary costs when accepting EBT payments.