Patrick McFadden Marketing Expert: 10 Reviews Increase Google Local Rankings for Small Businesses

The Magic Number: How 10 Positive Reviews Can Boost Your Business's Visibility
RICHMOND, Va. - Oct. 24, 2023 - PRLog -- Patrick McFadden, a leading small business marketing consultant and founder of Indispensable Marketing, a small business marketing agency based in Richmond, VA, has provided new insights into the impact of Google reviews on local search rankings.

According to McFadden, reaching the ten-review milestone is key for businesses looking to improve their visibility in Google's local results.

McFadden's statement comes in light of a study conducted last year, which indicates that there is a noticeable improvement in rankings upon accumulating ten reviews. However, this ranking boost does not necessarily continue as more reviews are added, following the principle of the Law of Diminishing Returns.

"Local rankings take into account a multitude of factors, and while having a high number of reviews won't guarantee you the top spot, hitting the ten-review mark is where you'll see a significant improvement," says McFadden.

While accumulating reviews beyond the ten-review threshold may not have a substantial impact on local rankings, McFadden emphasizes the importance of continuing to seek customer feedback. "More reviews can play a big role in other ways, such as building trust and helping with conversions," he adds.

Businesses are encouraged to actively seek customer reviews and aim to reach the ten-review mark to enhance their visibility in Google's local search results. At the same time, they should continue to prioritize collecting reviews as part of their overall marketing strategy to build trust and facilitate customer conversions.

About Patrick McFadden and Indispensable Marketing
Patrick, as a marketing consultant and fractional CMO, works part-time with your organization to establish a strategic marketing direction and often collaborates with internal and external teams to facilitate the implementation of marketing tactics. He specializes in local service-based businesses, professional service firms, and B2B companies with a small sales team. Patrick champions a strategic approach to marketing, conducting thorough research and analysis to pinpoint the ideal customer, crafting targeted marketing messages and campaigns, producing valuable and educational content that attracts and retains customers, establishing a robust online presence, and designing strategies to maximize resources, optimize marketing efforts, and yield measurable results.

Indispensable Marketing is a strategic marketing agency dedicated to transforming your marketing into a streamlined process. With our Launch, Grow, and Amplify (LGA)© approach, we elevate your strategy and digital marketing presence. As a result, you'll experience increased visibility, growing revenue, and a ringing phone.

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Location:Richmond - Virginia - United States
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