Canadian Artist Aims to Blend Artistry and Practicality with Elevated Artisanal Quilt Line, ESBE

TORONTO - Oct. 10, 2023 - PRLog -- Shayla Bond, Canadian textile artist and founder of ESBE, announced last week the official online launch of her luxury handmade quilt and linens brand, available exclusively to North America. Inspired by her rich lineage of crafters and her academic background from NSCAD University, Shayla's ESBE challenges traditional perceptions, reintroducing quilts not as antiquated relics, but as contemporary masterpieces.

Shayla's artistic journey, profoundly influenced by her mother—a skilled craftsman, saw her acquire a Bachelor of Fine Arts degree in fashion and textiles. Despite a decade-long foray into the digital realm, Shayla's yearning for a tactile connection led to the creation of ESBE—an artistic endeavour to craft practical art quilts, embodying a modern twist on a timeless craft.

ESBE: An Emblem of Luxury and Ethical Craftsmanship

Operating on a unique 'slow-drop' model, ESBE's limited collections are released in small quantities, reflecting a commitment to sustainability and ethics. With an alignment to the luxury market, ESBE's editorial and art-centric imagery showcase the quilts in contemporary settings, resonating with discerning consumers who value authenticity, sustainability, and artistic expression.

Quilts require an intricate blend of mathematics, visual space perception, and an artistic approach to sewing. They have found their way from domestic confines to being showcased at high-profile events and worn by celebrities. As society increasingly cherishes artisanal products, quilts are set to reclaim their rightful place as valuable possessions.

"I like to challenge the perception that quilts are merely kitschy relics and, instead, rightfully restore their well-deserved value," explains Shayla Bond, Founder of ESBE. "In a society that increasingly cherishes mindfully crafted goods, there's no better moment for quilts to reemerge as contemporary masterpieces, all while preserving an age-old craft."

With the global luxury bedding market projected to grow to USD 3012.56 million by 2030 and the evident demand for ethically sourced products, ESBE's unique proposition stands out. The Harvard Business Review emphasizes that consumers are willing to pay a premium for products connecting them to their past, people, and place—something ESBE embodies to the core.

About ESBE

ESBE merges the timeless appeal of heritage craftsmanship with the nuances of contemporary design. Each piece, handcrafted by the artist, celebrates a blend of flawless detail and unique imperfection. Catering to the discerning and design-savvy consumer, ESBE ensures each quilt narrates a tale of authenticity and artistry.

Photos:
https://tinyurl.com/ESBEhero
https://tinyurl.com/founderquilts
https://tinyurl.com/quilthangg
Additional media available upon request.

To learn more about ESBE or shop the limited first collection, please head to www.esbestudio.com. Sign up to the newsletter online for advance access. Follow ESBE on Instagram at @esbe.studio