Birla Estates Launch New Project In North Bengaluru

Introducing Birla Trimaya, an exclusive residential project nestled in the heart of Devanahalli, Bangalore. Spanning a vast 50-acre expanse, this development offers a variety of housing styles to suit a diverse range of tastes and preferences.
BANGALORE, India - Sept. 20, 2023 - PRLog -- Birla Estate, a subsidiary of Century Textiles and Industries Ltd., has recently unveiled an ambitious real estate venture in the burgeoning Devanahalli region of North Bengaluru. This project holds substantial promise, with an estimated revenue potential of Rs 3,000 crore.

Situated in close proximity to the upcoming BIAL IT Investment Region, the development is expected to attract a diverse range of investors, including high-net-worth individuals and non-resident investors. The inaugural phase of the Birla Trimaya Project will introduce a variety of housing options, including 1, 2, and 3 BHK apartments, as well as duplexes, spread across eight towers.

KT Jithendran, the Managing Director and CEO of Birla Estates, expressed his enthusiasm for this project, stating, "Following the remarkable success of Birla Alokya and Birla Tisya, both achieving a booking value of approximately Rs 1,000 crore in the Bengaluru market, we are thrilled to introduce our third project in this rapidly evolving city. With the launch of Birla Trimaya Phase 1, we anticipate a potential booking value of approximately Rs 500 crore."

He went on to highlight the remarkable growth of North Bengaluru, which has emerged as one of the city's fastest-growing hubs. The area has seen a surge in the establishment of aerospace, research and development, pharmaceutical, and automobile companies, thereby attracting a considerable influx of professionals enticed by high-value career prospects and an improved quality of life.

In May 2023, the company also acquired a substantial 28.6-acre land parcel in eastern Bengaluru, further underscoring their commitment to expanding their presence in the region and tapping into the considerable revenue potential, estimated at Rs 3,000 crore.

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