SalesWings Announces New Partnership with Braze - Customer Engagement + Cross-Channel Marketing

Braze now does B2B. SalesWings push into the Braze ecosystem, turning Braze into an unstoppable B2B Marketing Automation platform.
Sept. 14, 2023 - PRLog -- [Lausanne, Switzerland] —  , a best-of-breed provider of B2B lead and account analytics solutions, is thrilled to announce it is now a Braze Alloys Technology Partner with Braze, a dynamic force in the omni-channel marketing technology landscape. This partnership promises to empower Braze customers with enhanced B2B capabilities, revolutionizing the way they engage with their leads and accounts.

SalesWings joining the Braze eco-system as a Technology Alloys partner marks a significant milestone in the realm of marketing automation. SalesWings has already been delivering invaluable insights to Salesforce Marketing Cloud users around the world, helping them gain a profound understanding of their leads, and it is now extending this expertise to the vibrant Braze ecosystem.

"Some of the world's most exciting brands in the Salesforce ecosystem turned to
SalesWings to gain a deep understanding of the interests, sales-readiness, and profile of its most valuable asset: leads, and accounts. Now it's time to bring that same level of lead intelligence and lead management power to marketing and sales operations teams in the wonderful Braze ecosystem." Philip Schweizer says, co-founder and CEO of SalesWings.

Braze, renowned for its cross-channel customer engagement platform, has rapidly risen to prominence in the marketing technology landscape. The company's success is attributed to its client-centric approach, constant technological innovation, modern data architecture, omni-channel strategy, and a perfect balance between power and usability. Notably, Braze recently received the highest score in 8 key criteria in the Forrester Wave report in Q1 2023.

SalesWings is set to complement Braze's offerings by providing essential B2B capabilities. The combined power of Braze and SalesWings creates the world's most potent cross-channel marketing platform suitable for B2C, B2B, and B2B2C environments without compromise.

SalesWings is particularly poised to assist Braze customers looking to enhance their B2B capabilities, akin to platforms such as Marketo, HubSpot, or Eloqua. When Braze teams seek alignment with their sales counterparts for prioritizing leads and accounts, SalesWings is the answer.

"Qualifying and profiling both leads and accounts in a systematic and automated manner, is essential when sales and marketing teams need to align and collaborate in B2B type selling modes. SalesWings does just that, in a minimal-invasive platform that integrates tightly with Braze and Salesforce." Philip Schweizer adds.

As part of this exciting partnership, SalesWings will be a Bronze Sponsor at Braze's Forge 2023 event in New York, taking place on October 16th and 17th.

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Kelly Nelson
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