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National Lacrosse League and FanCompass Announce Multi-Year Strategic Partnership
First league-wide program to measure data and improve fan engagements for all NLL teams to begin this fall
"The partnership officially launches our digital transformation, as FanCompass will drive the league's ability to deliver best-in-class fan platforms and branded online experiences starting with the upcoming season," said Kurt Hunzeker, the NLL's Executive Vice President of Commercial Operations. "FanCompass will make it easier and more efficient for the NLL and its partners on every level to understand and customize our collective ties to the NLL's youthful and digitally savvy fan base as we move to expand, accelerate, and amplify our fan engagement initiatives."
"Kurt's vision powered by the full support and backing from their ownership group understand the value and demand for a next-level digital fan experience and the data it provides," said Jamie Pardi, FanCompass Co-Founder and CEO. "The NLL is making its mark on the industry with this digital transformation and we are excited to be a part of it."
For more than a decade, FanCompass has been a leading provider of digital fan engagement solutions in the global sports industry. Its platform, FC CORE, offers a suite of digital tools for engaging fans, capturing valuable data, and generating digital sponsorship opportunities.
The NLL will roll out the FC CORE platform across the entire NLL portfolio of teams with a full-service league dashboard for customizable league-wide campaigns. FanCompass had previously been working with two NLL clubs, the Georgia Swarm and Rochester Knighthawks, and the successful work there helped lead to this league-wide partnership.
The NLL will hold its 2023 Draft on September 16 in Oakville, Ontario, and training camps will open the weekend of October 28-29. The 2023-24 season will commence with NLL Faceoff Weekend on December 1-2. The full schedule will be announced in the coming weeks.
About the National Lacrosse League
The National Lacrosse League (NLL) is North America's premier professional lacrosse league, with a record 1,165,528 fans attending games in 2022-23. Founded in 1986, the NLL is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas Desert Dogs, New York Riptide, Panther City Lacrosse Club (Fort Worth, Texas), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.