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Which domain zones to use: popular or specialized?
Your website domain is the first thing a potential visitor sees. It is for him that you will "meet" in the vastness of the world wide web.
What is a domain zone
First of all, you should understand the structure of domains. Each of them consists of several levels separated by dots in the title.
In fact, every address that has already been registered, belongs to the second level. For example, take the name wikipedia.org - this is a second level domain, while org belongs to the first or top level (TLD).
For third-level addresses, take drive.google.com and other Google service products as examples.
A domain zone is a collection of a large number of names included in the DNS system (English Domain Name System). When a user types in a fully qualified name in a browser, the computer first receives the address of the TLD server, which contains data on all domain names in this zone. When registering a domain, you cannot think of a zone: all available options were created earlier by ICANN, an organization that regulates all issues related to this area.
Types of domain zones
There are several types of domain zones, let's consider the main ones.
Another name is common. They were created according to a certain principle:
Now these zones are used without reference to the original value. For example, .com is used for a lot of non-commercial sites because of the maximum popularity and popularity.
National and regional
National zones are for certain countries - .pl (Poland), .uk (UK) and so on. They consist of two characters.
Regional refers to a specific city, province. The number of characters is at least two.
Thematic Or specialized
It may be an expensive or cheap domain name with a zone emphasizing the theme of the platform. For example, for art resources it is .art, for online stores it is .store or .shop, etc.
Which domain zones to choose for SEO
The domain is one of the main factors that visitors take into account in the process of building loyalty and trust in the brand. SEO experts recommend using the top zone and its most requested domain, .com, as it is familiar to most people. It is he who is successfully used by many of the most popular brands.
In order to make your resource more thematically directed, it is worth choosing specialized zones.
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