Amplifi Group Completes Second Acquisition, Bolstering its Financial Services Portfolio

AUCKLAND, New Zealand - Aug. 10, 2023 - PRLog -- Leading financial services, Amplifi Group, has successfully concluded its second strategic acquisition in the financial advice sector. The recent purchase of boutique firm Prosperity Partners, based in Auckland, marks another milestone for Amplifi's growth strategy.

Prosperity Partners will seamlessly integrate into the Amplifi family under the renowned home-brand, Sage Wealth Management. This move follows the establishment of Sage earlier this year, led by Aga Krzeczkowska, a former Hobson Wealth adviser. Notably, Trish Lynds, the founder of Prosperity, will continue her dedicated client relationship role within the Sage team post-acquisition. Furthermore, Katie Visser, the administration manager at Prosperity, will remain a valued member of the team under the new ownership structure.

Amplifi Group, a dynamic collaboration between Mint Asset Management and local New Zealand private equity player Ascentro Capital Partners, had made its inaugural entry into the market with the acquisition of Nelson-based financial advisory firm, Tōtara Wealth Management, in May of the preceding year. Tōtara continues to operate under its distinctive brand, reflecting Amplifi's commitment to honoring the individual identities and aspirations of different businesses.

Amidst the varying nomenclature, Ohlsson expressed Amplifi's vision to incorporate more independent investment advisory practices into the fold, capitalizing on regulatory dynamics and evolving demographic patterns. He emphasized the increasing demand for financial guidance in New Zealand, as individuals accrue wealth and transition into retirement.

Amplifi ensures comprehensive regulatory compliance and governance support, coupled with potential access to untapped client bases and strategic referral networks. Notably, Sage has enlisted Makao, a reputable consultancy firm, as an independent adviser to its investment committee.

Fred Ohlsson, drawing from his extensive experience in senior executive roles with ANZ across Australia and New Zealand, stressed Amplifi's strategic commitment to long-term investments. The conglomerate has set its sights on augmenting its advisory and financial service offerings through further strategic acquisitions.

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