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The Basketball League's significant growth over 5 years shows that determination pays off
Attendance has tripled, live-streaming up by a factor of 20 - but community involvement numbers show where the real impact has been. TBL - North America's fastest-growing professional basketball league - released official stats
"We're offering basketball fans in communities across North America the best level of play outside of the NBA, and people are responding. Basketball is the fastest growing sport in the world, and we're giving people a chance to see a high level of play at prices they can afford."-David Magley/President
Wichita recently drew a record crowd of 10,000 to the Charles Koch arena, an indication of the league's growing popularity. From 2019 to 2023, average attendance per regular season game grew from 678 to 816, reflecting a growth in total league attendance from 140,000 to 504,000 per annum. The league has welcomed 1,451,184 fans, in spite of a pause in public gatherings during the COVID pandemic.
TBL games are streamed on TBLTV.tv and from 2019 to 2024, streaming numbers have increased from 49,000 views to 737,995 per season. The impact of the league and its teams on social media has grown from 690,000 impressions in 2019 to 4,678,800 in 2023.
"We created this league for communities and players first," says Evelyn Magley, the first African-American woman CEO of a professional men's sports league, " we're delighted to see the measurable impact we've had on people's lives."
TBL has created more opportunities for professional players to play at home, in front of their friends and relatives. From 2019 to 2023, the number of players enjoying a professional career in TBL increased from 152 to 833.
2,399 players have participated in the league in five years. For 42% of these, TBL provided a springboard to further career success, with 990 players going on to play at higher levels on teams and leagues around the world.
'It's the League's commitment to community that truly defines it, and growth here is truly remarkable. The league and its teams went from marking 506 hours of community service over 12 weeks to 5,733 hours over 13 weeks, a more than tenfold increase. In total, TBL has offered 13,863 hours serving local communities.
"We hear stories every day of how our teams are making a difference."
The Basketball League