Sisu Athletics Is Launching Its First Capsule Collection: A Simple - More Flexible Wardrobe

Delaware startup develops innovative wardrobe solutions that balances minimalist design with technical fabrics, creating a wardrobe of versatile staples, designed to last throughout the seasons.
WILMINGTON, Del. - June 7, 2023 - PRLog -- Sisu Athletics is excited to announce the launch of an innovative and versatile capsule collection. The Delaware-based women's apparel startup creates wardrobe staples that are designed to be as versatile as possible. Sustainably made with innovative performance fabrics for durability, longevity, and easy care.

With this launch, the brand's primary goal is to visually inspire women to be bold, unapologetic, and ambitious with a wardrobe to match. According to founder Alisa Rose, "There's a huge disconnect between what we as a society see modeled on tv both body shape and fashion. This disconnect can leave us feeling undervalued and underestimated which if we're not careful can in our minds contribute to diminishing our value and self-worth. After four years of development, Sisu Athletics is thrilled to finally share its vision with the world and build a community that embodies living a life without limits! "

The upcoming capsule collection features easy-to-wear pieces designed around the concept of versatility and longevity. It features timeless and comfortable machine-washable wardrobe staples that can be easily paired with one another. Thanks to technical fabrics and multiple pockets, each piece can easily transition from running errands to working from home, and is perfectly suited for today's new hybrid society.

"We're not only trying to solve wardrobe problems – rather, we'd like to help women reimagine the way they see and consume fashion. We believe our clothing is an expression of who we are and how we show up each day. The future of fashion will demand our clothes to be versatile and sustainable. So our philosophy is to create pieces that are a clear balance between function, aesthetics, and comfort.

We want to create beautiful wardrobe staples which will take you through the seasons and simplify your wardrobe. Thinking about our favorite pieces in our "normal wardrobe" and re-imagining them through a performance and durability lens.

Dedicated to using premium-quality materials and meticulous craftsmanship while keeping the price point accessible to consumers, Sisu Athletics manufactures its pieces in the USA. It's also committed to supporting small businesses by partnering alongside companies with fewer than 50 employees that are WRAP certified when possible.

At its core, Sisu Athletics hopes to reduce the environmental impact of fashion by only producing small, carefully curated batches of clothing. By selling directly to consumers, it can offer high-quality garments at a contemporary price point––with a retail range of $68 to $358––including complimentary shipping within the United States.

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Alisa Rose
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