Young Parents Ruchi Jain & Akash Jain Launch Baby Carrier Brand

CALCUTTA, India - May 16, 2023 - PRLog -- Entrepreneurs Ruchi Jain and Akash Jain launched the baby carrier brand Butt Baby in 2021 with an investment of just Rs. 4 lacs achieving a highly creditable Rs.4.25 Cr in a little over a year. by simply reaching out to their sizeable Instagram following.

Noticing a gap in the market for highly functional, age-appropriate and safe baby carriers they realised that the existing baby carriers in the market weren't really that useful for growing children. The couple spent considerable time researching and designing the perfect baby carrier and decided to manufacture it themselves. They decided to take the social media route. and began to share relatable real-life comic illustrations on Instagram showcasing the challenges, love, struggles and experiences of new parents who were also busy trying to set up their professional life in order.

Says Ruchi, "We tapped into the power of storytelling and authenticity to connect with our target audience, even before our product was ready for launch."

According to Akash, "Throughout the research and development stage, which took around a year and a half, we leveraged our growing Instagram following which was already 70,000 strong, all of whom were potential customers."

Sold completely online, via their website, their brand has already become a go-to for parents around the country who want to bond with their children and carry them easily.

"We are thrilled to see how our baby carrier brand has taken off," said Akash. "We are honoured to have created a product that can give parents a hassle-free child-carrying experience because we understand the importance and need of carrying a little one"

Ruchi added, "We put our heart and soul into designing The Butt Baby Seat, and we are overjoyed to see the positive impact they have had on families everywhere. We hope to continue to provide parents with the EASIEST way to carry their children, and expand our brand to other countries and markets."

With their commitment to innovation and simplicity, and the ability to adopt innovative marketing strategies. Ruchi & Akash Jain have shown that hard work and passion can lead to great success in the world of business and entrepreneurship. Going forward the couple hopes to achieve a Rs. 6 Cr turnover in the year 2023-2024. They are planning to launch several more products in the year ahead with the intention of expanding their footprint nationally and internationally and maintaining their healthy 75 to 100% annual growth rate which took their bootstrapped business to where it is now.

For more information on the brand and their products, visit their website https://www.buttbaby.in/  or follow them on Instagram https://instagram.com/buttbaby.india?igshid=OTk0YzhjMDVlZA==