San Antonio Real Estate Agent Promotes Homes To MORE Buyers For MORE Money
As the real estate market continues to change, one local agent has mastered the art of "Target Marketing" to expose their properties to the most opportune buyers, thus selling them for more money.
By: Santino Properties LLC
SAN ANTONIO - April 13, 2023 - PRLog -- If you've followed the San Antonio real estate market for a while, you've undoubtedly heard of Bert Taddei as he's one of the most respected agents in town when it comes to marketing homes to sell for the most amount of money. Now, he's one-upped himself with the latest addition to his advertising arsenal with what he calls his "Target Marketing" approach.
The antiquated approach of placing your home in local magazines, along with the rest of the listings that a listing brokerage has for sale, is now a thing of the past. Taddei has perfected an approach to Target Marketing where he invests his own money to expose your property to the most opportune buyers based on their current interests, hobbies, family size, age and even net worth and credit score.
In today's world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy, target marketing in real estate focuses in on the most opportune prospects for the home that's available for sale.
When asked how this new-age approach to selling his listings for more money works, Taddei said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. In that case, there's no sense in marketing that home to retired couples, however, it's a perfect fit for a family that has a child or two of school age years. Another example is if the home features a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. Likewise, if the home boasts unique features such as a wine cellar, we can market to those individuals that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Perfect Home" even though it would be considered "just another home for sale" to the general public when using the typical "shotgun approach." That's why usually we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road. It's especially crucial to make a departure from that old, tired approach in this ever-changing San Antonio real estate market."
For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
About Bert Taddei:
Taddei is Broker/Owner of Santino Properties LLC, a boutique firm focusing on helping buyers and sellers with unlisted or Off-Market properties. For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Bert Taddei by calling 210-376-TALK (-8255) or email Bert@SantinoPropertiesGroup.com. https://santinopropertiesgroup.com/