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6 Digital Marketing Mistakes No Marketer Should Make
Relying too much on paid ads – Paid ads drive more traffic and fetch better results by focusing on keywords research. What if the competitors are also using the same keywords? Then obviously the results get divided. They are also costlier than other strategies, such as organic ads. So, create a bouquet of services rather than just relying on paid ads.
Not using social media platforms correctly – Most marketers, for the lack of the right strategy, don't use Facebook, Instagram and Twitter to their potential. Inconsistency of posts and not valuing customer feedback also make things difficult. Set your marketing goals straight and then choose the right platform to achieve your goals.
Ignoring mobile users – Every marketer must understand the importance of mobile-using customers and create a mobile marketing strategy for them. More than laptops and computers, people are constantly glued to their mobile phone. Be it for sales, brand awareness or website traffic, a mobile marketing strategy can really up your game.
Not focusing on videos – Videos create more customer engagement than text or static posts. Studies show that customers are more likely to share videos with others. Videos also get the maximum comments and feedback. Which is why every marketer should focus on creating videos to promote their brand and reach out to the desired audience.
Overlooking email marketing – Email is still the best way to connect with your customer on a personal level. Email marketing allows a brand to customize a message for the target audience, interact better and pitch a product or service. Used correctly, email marketing can be a very powerful tool in the overall digital marketing strategy.
Neglecting customer feedback – Digital marketing campaigns open a two-way communication process. It not only allows marketers to talk to the audience but also enables the audience to share their thoughts and comments with the marketers. Neglecting their comments and feedback is a bad idea. Because that's where the secret to success lies. So, always give importance to customer feedback and analyze it carefully.
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