RB Group Named PR Agency of Record for Centennial SUBARU, A New Retailer Promoting Love Promise Initiatives Throughout 2023
By: Reggie Burton Communications, LLC
The Burton agency, a leading public relations firm in consumer, entertainment and corporate communications, has been tasked to promote all of the retailer's Southern Nevada multifaceted "Love Promise" campaigns that include: SUBARU Loves the Earth, working to not only love the great outdoors, but striving to preserve it; Loves to Care, finding ways to show people how to lead a healthy lifestyle; Love to Help, striving to end hunger and showing people that hope can be a reality; Loves Learning, making the pursuit of knowledge available to as many minds as possible, Loves Pets, promoting SUBARU's commitment to keeping all animals safe and healthy; and Share the Love Event, each year around the holidays working with customers who purchase Centennial SUBARU vehicles to identify a nonprofit of their choice to receive a $500 donation from the retailer in their name.
Reggie Burton Communications, DBA RB Group – Public Relations, is also the PR Agency of Record for Lexus of Las Vegas and Lexus of Henderson. Both retailers, along with Centennial SUBARU, are part of the Ascent Automotive Group (AAG), a platform comprised of various dealerships located across the United States with a focus on next-level customer service and care.
Additional clients include the Las Vegas Urban League, Las Vegas Urban League WIC, Vegas Golden Knights, NBA G League Ignite and the Avery Burton Foundation (providing nonprofit pro bono services.) Reggie is the founder of the Avery Burton Foundation, a nonprofit 501 (c) 3 focused on mental outreach and education.
Burton has extensive public relations/marketing experience in professional sports, having worked two Super Bowls (XIV and XXX) with the then San Diego Chargers and the National Football League (NFL) respectively. In this capacity with the Chargers, Burton was a public relations specialist. He was also invited to be part of the NFL's Super Bowl PR staff, helping with media relations and game day activities.
Prior to starting his own public relations firm, Burton served as director of communications for MGM Mirage, a publicly traded hotel and gaming company headquartered in Las Vegas, NV. He directed the corporation's strategic public relations, marketing and communications campaigns on both the local and national levels. During his tenure, the company generated Advertising Equivalency Value (AEV) annually in the tens of millions of dollars and received regional and national acclaim, including being named to the prestigious "Top 50 Companies for Diversity" by DiversityInc Magazine.
Active in the Southern Nevada community, Burton is past-president elect of the Southern Nevada Public Television Board of Directors (Vegas PBS), making him the first African-American President of the SNPT Board.
As head of the Vegas PBS $15 million fundraising organization, Burton's list of accomplishments include being the recipient of a 2010 In Business Las Vegas Magazine "Diversity in Action" award for his work in support of diversity at Vegas PBS and in his consulting business, as well as being named "Rising Star" in 2018 by the Western Regional Minority Supplier Development Council (WRMSDC), awarded to certified minority business enterprises (MBE's) demonstrating potential to work with major corporations.
For more information, visit http://www.reggieburton.com.
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