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Performance Hydration Leader Ready® Launches New Low-Calorie Sports Drink
Hits the Road with Ready Light's "Lean and Clean" Mobile Tour Highlighted by Over 100 Unique Multi-State Events
Ready® Light Sports Drink features the same essential elements to replenish fluid and electrolytes and boost energy based on the latest in sports nutrition and performance science, but with only 20 calories. That includes:
"We've received great feedback with our initial launch of Ready® Sports Drink last year with its improved sports-hydration fueling, so we took the next logical step with this lower calorie option that still features super fruit carbohydrates and the ideal electrolyte blend without any added sugar," said Pat Cavanaugh, Ready Founder and CEO.
Ready® Light will be available initially in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade. More flavors will be added later in the year. Ready®
Kicking off in March, the Ready® Light "Lean and Clean" Mobile Tour highlights its newest best-in-class sports drink introduction into the marketplace. The tour hits the road with an eye-catching Ready® Light branded super van and will tour multiple states with product sampling and giveaways including Florida, Georgia, South Carolina, North Carolina, Virginia, Ohio and Pennsylvania. The tour will stop at numerous colleges and universities and Ready® Sports Drink retailers including Walmart, Dollar Tree, Publix, Food Lion and Giant Eagle.
The tour will be hosting over 100 sampling events during its mid-March through mid-May schedule.
"We wanted to make a splash and have fun introducing our light version of Ready® Sports Drink," noted Cavanaugh.
One of the tour's first stops will be at the Miami Tennis Open, March 19 – April 2, supporting the brand's being named the Official Sports Drink of the Tournament and Ready® Athlete Jessica Pegula, America's top-ranked player.
Ready® was founded in 2012 by former University of Pittsburgh basketball team captain, Pat Cavanaugh.