PlayMining: Doing Social Good With Casual Gaming

March 10, 2023 - PRLog -- Web3 games are poised to take over the casual mobile gaming market. With hyper-casual games accounting for nearly 60% of all mobile game downloads in 2021, according to a 2022 report by, casual gamers represent a clear majority of the US$138 billion global mobile gaming market. Add in Web3 gaming's Play-and-Earn (P&E) incentives, and it's a no-brainer – casual mobile GameFi is likely to be one of the hottest growing trends in the entire gaming industry.

But Web3 technology has other implications too — especially its ability to enable social impact much more easily than Web2 counterparts. So why not marry the two paradigms, and make casual games focused on creating social good?

That is the proposition put forth by Digital Entertainment Asset (DEA), a Singapore-based global Web3 entertainment company and operator of the popular PlayMining GameFi and Metaverse platform. PlayMining features a number of casual P&E games, a booming NFT marketplace and over 2.6 million users from all over the world. However, DEA also dedicates a large part of its focus on promoting P&E gaming as a way to make social impact in places like Southeast Asia — a region where poverty rates are high and more than 23 percent of the people in countries like the Philippines and Vietnam are playing P&E games to supplement their incomes and help provide for their families.

"Digital Entertainment Asset is committed to using our game platform to promote social good throughout Southeast Asia and the rest of the world by giving value back to communities through fair digital asset ownership. We are also wholly dedicated to helping those in need," DEA's CSO, Tatsuya Kohrogi, said in a December 2021 statement about the company's partnership with Asia's largest GameFi guild, YGG SEA. PlayMining is onboarding their entire game catalog to, which will help them reach out to a much wider audience in the region.

DEA also allocates a portion of their income to charitable works. Most recently, PlayMining teamed up with YGG SEA in October last year to host a food drive for a school in a disadvantaged Indonesian community, and they currently have an ongoing agricultural project in the Philippines.

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