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7 LinkedIn Company Page Marketing Tips For B2B Companies
1. Provide helpful content.
Your LinkedIn Company Page serves as your digital home base; make sure it's filled with valuable information for followers. You can share industry news, blog posts, job openings and other updates that demonstrate your expertise.
2. Add a cover photo and hashtags.
To make your company's LinkedIn Company Page stand out, upload an attractive image and include some community hashtags. Doing this will allow you to reach a wider audience, improving your search ranking on LinkedIn as well.
3. Include a call-to-action for more leads.
A call to action is an essential element of any successful company page, encouraging people to follow your company and engage with its content. Whether you're trying to encourage customers to subscribe to your newsletter or promote an upcoming event, these CTAs are vital.
4. Focus your About section on the problems you solve and benefits you offer.
Your About section is one of the first things visitors to your Company Page, so it should be professionally written and optimized for search engine visibility. Furthermore, make sure to incorporate your company's name into the description to enhance discoverability and searchability.
5. Expertise is Essential.
A well-designed LinkedIn Company Page will showcase all of your expertise and industry experience, along with a link to your website. Doing this demonstrates to potential clients that you are an authoritative expert in your field.
6. Utilize the Content Suggestions Tool on Your Company Page.
Your LinkedIn Company Page offers a unique content suggestions tool, which can help identify topics and content your target audience has already engaged with. By taking advantage of this feature, you'll save time while keeping your Page consistent across devices and platforms.
7. Utilize the "What we do" tab to highlight your company culture.
Your LinkedIn Company Page is an ideal venue to show off your brand's values, culture and leadership team by sharing employee stories and behind-the-scenes photos as well as posts about new products or services. This way you can showcase how important culture is to you at every turn.
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